With the world slowly (debatably), moving back into a new normal, more students are heading back to in-person learning. What does this mean for back-to-school marketing, and, what are college students now looking for? As a college student myself, I can say that the way companies advertise their products and services to college students has changed significantly in the last three years.
Ah yes... Valentine’s Day. For some people, this is a day celebrating love and romance but for others, it’s just a reminder of how single they are. Whatever the case is, we can all agree that all of the marketing around the holiday is very similar- colors of red and pink, people in relationships, and lots of chocolate, flowers, and jewelry.
There’s something about buying a product, seeing the packaging and opening it for the first time. It’s so… satisfying. You can’t beat good packaging. I’m on another one of my Shark Tank binges, and I find that I am easily for or against the product/brand based on the packaging and/or the physical displays that the product is showcased on.
Our digital marketing leader, Rachel Dill, celebrated her fifth anniversary here at Sweeney this week! We figured what better time to chat with her and reflect on her professional experiences? From digital marketing to Rachel’s own personal brand, we covered what makes this “Rising Star” tick, her favorite parts about the industry and one of her proudest moments as a professional.
Being that I am a 2019 grad, this is the first year of my entire life that I have not had a spring break! Looking back, I recall jam-packed breaks where I couldn’t find a second to just “chill.” On the flip side, I also remember the years where I couldn’t wait for spring break to come to an end out of boredom.
Last week, we had the chance to chat with Sweeney’s new VP of agency services and marketing trailblazer, Lisa Pocci. We discussed everything from her first internship to what three items she would need to survive on a deserted island.
Personalized marketing has opened the doors to a new kind of communication with consumers. Not only are marketers getting to know their consumers’ names and preferences, but they’re creating experiences best suited for each individual based on their online habits.
Admit it, if it weren’t for social media giving you daily reminders about people you went to college with, you’d forget half of them even existed. Well, take notes because the same goes for marketing your business on social media!
Whether you’ve been at your job for five years, one year or one month, it’s good to ground yourself and remember where you started. As the newest hire here at Sweeney and in the agency field in general, I have already learned the very basics of agency life.
Just when marketers feel they have identified what their audience wants, a new market of buyers have emerged: Generation Z. The Gen Z demographic includes those born after the year 1996, and as this generation is coming of age, their spending power is growing.
Cleveland
440.333.0001
Wilmington
910.772.1688
