The term fake news may be new for most, but the concept of sensational news has been around since the Ancient Roman times. Social Psychologist John Yost presented at a PRSA event last week and dove into the complexities of truth and how it’s affecting our industry today.
Last week I had the opportunity to attend South by Southwest 2018. With big brands, tech startups, and everything in between present, SXSW is an opportunity to immerse in all things technology. From sessions to Lyft rides to random coffee meetings, everyone was excited to talk about our not so distant future.
I love the chance to get out and network with other professionals in my community – especially through awesome organizations like PRSA. This year, I was lucky enough to have their Southeast District Conference here in Raleigh. The pre-conference, lunch keynote and afternoon breakout sessions were packed with tons of media relations tips, tricks and best-practices from experts at SAS, NASA and more! Check out a few key takeaways below.
So, Christian, my son, serves up this little vegan/vegetarian gem via text: Q. How can you tell if someone’s a vegetarian? A. Don’t worry, they’ll let you know. I must admit, after nearly 18 months on a plant-based (vegan) diet, which all began voluntarily after watching the Forks Over Knives documentary, I’ve witnessed firsthand the dark side of meat and plant eaters.
Yeah, that's not backwards.Those of us in the heartland, like those of us in the South and the West and the East, have been feeling the pinch for about 12 months now, give or take a year.Outside of the lucky and the elite, you know, those Goliath and/or super hot (aka, firm du jour)agency's supporting the biggest and best funded organizations, agencies are feeling the pressure.
Think about it.Which will receive more media attention today: Super Tuesday election returns, Fat Tuesday celebrations or American Idol Tuesday auditions?What will you pay more attention to tonight: election returns, Mardi Gras revelers or Idol contestants?Twenty years from now, which will remain the freshest in our memory: the winners of Super Tuesday elections, the best YouTube video from Bourbon Street or the next William Hung of American Idol?Just wondering.
It took some doing, but the economy is finally on stage with the environment.Unfortunately, this being a big election year, little is likely to happen on either front. Consumers are doing their part...
I had lunch today with the president of a leading graphic design firm and the AVP of communications and marketing for a prestigious state university. Three fairly well educated and deeply experienced pros. Captains of industry as it were...
In my vigilant drive to keep up with new communications technology, I came across an AdWeek article last evening about Vidigreet. Video greeting cards. Apparently they already are or soon will be all the rage.
If Oprah says "go green!", then what is a person supposed to do? We go green. In fact, we are going so green so fast that for the most part we don't even know what we are doing. Survey after survey confirms two very interesting and conflicting findings:1.
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