When Sweeney’s new Integrated Marketing Associate, Dominique Buchanan, graduated from Bowling Green State University in 2020, she knew she would pursue a career in marketing. In fact, she’s known that since sixth grade. Get to know more about our newest team member, including who she admires as role models, her favorite college accomplishment, and her advice for upcoming graduates!
More than 550 million Americans are currently homeless. Just stop and think about that for a minute. Nearly two out of every thousand. Of course, if you live in New York or Los Angeles or Seattle or any other major metro area, you just have to look up; there are homeless all around you… under bridges, inside tents, over grates, living in boxes.
In celebration of Women’s History Month, we wanted to take a moment to acknowledge women in marketing and design who are leaning in, juggling personal and professional lives, further breaking the cracking glass ceiling, and following their passion. If you are one of these women, we see you!
Every day we are running a sprint. Moving as fast as we can to achieve the goals established for ourselves and our companies. Leadership says we need to get more quality leads, increase sales or launch a new product. Then we are off and running to accomplish this as fast as possible with the least amount of resources possible.
Gone are the days where private label means low price but lacking in quality. For decades, store brands primarily focused on positioning themselves as better value, paying little mind to developing their own visual identities. In response to consumers’ growing interest in healthier foods and greater transparency, retailers have started developing sophisticated flavors and packaging for their in-house brands.
Recent conversations with new college grads revealed a specific, common challenge – how to best expand digital marketing skills without in-person conferences or industry events to go to. While in-person networking and events are ideal for learning and networking, there are still some great alternatives for learning and growing.
“I’m prepared to go forward with it.” - Rod Ponton, lawyer (not a cat) This week, Texas lawyer Rod Ponton went viral for his struggles with a cat filter during a virtual hearing held via Zoom. This lighthearted video offered a good laugh and a sense of relatability.
“What about trying the new wing place?” A conversation with my neighbor over where to order dinner started like that. “What new wing place?” I answered. I tend to zero in on new restaurants, and that one had escaped me.
We are in the midst of a sea change the likes of which the world has not seen since the 1960s. It is a massive movement with the potential to make unprecedented change around the globe and beyond. The movement has no name, at least not yet.
This week our agency welcomed Josey Driscoll, our new Junior Graphic Designer! We are so excited to have her and look forward to all the creativity she will bring to our clients' design projects. Read on to learn about the latest addition to the Sweeney team!
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