During the past few months, I have been busy planning a wedding, and it occurred to me that I have been heavily relying on reviews for nearly every aspect of the planning process. From hiring vendors to ordering customized products such as the guest book, signage and cake topper, to even picking the venue.
Self-Improvement is defined as “the improvement of one's knowledge, status, or character by one's own efforts.” Self-Improvement Month is a reminder that we can all take steps to develop. The self-improvement industry, valued at nearly $11 billion in the United States, offers a variety of products and services to aid people in their journey to become the version of themselves they aspire to be.
[vc_row][vc_column][vc_column_text] Last week on Instagram several of us from Team Sweeney shared ways that we continue to hone our professional skills. While September has been deemed “Self-Improvement Month,” I think we can all agree that it’s an ongoing endeavor.
With new artists constantly emerging, marketing plays a prominent role in the success of their new projects. Finding creative ways to stand out amongst the masses is a necessity. Album release campaigns must be comprehensive, and engaging for the artist's target audience, similar to campaigns for a product or service.
As the COVID-19 pandemic ravaged the globe, 114 million people lost their jobs. Artists, designers, and creatives were hit especially hard: in New York, two-thirds of arts positions are gone, while nearly a quarter of the creative workforce in Los Angeles has been cut.
Brands are hoping back-to-school season is the answer to reuniting with consumers. The shake-up of the school routine is mostly behind us. Families are aiming for a positive back-to-school experience this fall. This has led the way for a renewed emphasis on back-to-school marketing as well as a potential splurge on school gear and clothing.
While it’s easy to overlook in the advertising world since the Olympics is only every 4 years, every time I see the TV ads during the Olympics, I’m overcome with emotion. American Pride. Determination. Passion. And Grit. There is something about the way athletes commit that is so moving, and I love the way American brands rally around the red, white and blue.
Working with companies of all sizes, I have grown to learn that companies face similar marketing issues regardless of size…the biggest differences tend to have more to do with resources. Many small businesses don’t have a dedicated marketing leader, let alone a marketing department, and they are left with the question: where do I start with my marketing efforts? 1. Define Your Target Audience.
We’ve all probably heard the saying: If you find a job you love, you’ll never work a day in your life. A lofty statement that, if taken too literally, might cause you to question if you’ve ever found the perfect career fit.
When it launched in 2010, Instagram was a leader in the social media space. That is, until they started making updates to add features that users didn’t like. With all the changes over the years, the app has morphed into a completely different platform.
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