Picture a sports ad you've seen. Perhaps a promotion for a favorite team or a commercial for athletic apparel. Is the photography high-contrast and gritty, with a dark background? Are there shards of illustrated shrapnel, digitally produced gradients and rough textures surrounding a tough, sweaty, dirty athlete?
After two years of living upside down in a right side up world, it actually appears as if the world is ready – if not resigned – to going back. Into the office. Into school. Into restaurants. Into stores. Wherever. But not back to the way it was.
With the holiday season comes gatherings, gifting, and new holiday campaigns. In late October, the National Retail Federation (NRF) projected that holiday spending in 2021 would rise between 8.5% and 10.5%, an all-time high for holiday sales growth. In early December, economist Jack Kleinhenz announced that spending growth could exceed NRF’s previous expectations, reaching 11.5%.
As more businesses embrace social media to market their brand, they also struggle to market to Gen Z – which is tied with Millennials as the top users of social media. A recent Pew Research Survey found that TikTok and Instagram are among the most popular with younger audiences, so it is crucial that businesses correctly approach this market segment in order to best engage them… and sell them their products. Being a member of Gen Z myself, I’ve witnessed which brands are skilled at marketing to Gen Z and which ones fall a little short of getting the eye of my peers as they fail to showcase their brand in the most effective ways.
As companies plan for 2022, marketers are making their lists and checking them twice. The new year brings with it new opportunities to evaluate your company's marketing strategy and ensure you are up-to-date on new trends and technology that will resonate with customers.
The holidays are just around the corner and, like Santa's elves, marketing teams around the globe are busy implementing both long-awaited and last-minute holiday campaign plans. But, unlike the elves, we have Thanksgiving to focus on before "the big show" in December.
One of the best pieces of advice I received as I was starting my career was to take advantage of informational interviews. It’s advice I’ve passed along numerous times over the years – to everyone from recent grads to experienced professionals who are curious and considering a change.
Halloween spending is expected to reach an all-time high this year, and brands are reacting accordingly. An estimated 65% of Americans intend to celebrate Halloween or participate in Halloween activities this year, an increase from the 58% in 2020. With the increase in spooky activities, there's also been an increase in Halloween ad spending.
Fall is here and Winter is soon to follow! I’m gearing up for cozy nights indoors with matchy-matchy pajama sets, hot chocolate, and an incredibly intimidating list of side projects to pursue.
For many, professional relationships hit a wall during the pandemic. Face-to-face interactions at conferences, networking events, and in-person meetings came to a halt. We faced increased stress and drastically shifting responsibilities. As we slowly emerge from the COVID-19 pandemic, the future of professional relationships may feel uncertain.
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