While media continues to evolve and consumers shift to digital platforms for their news, earned media remains a top strategy to build brand awareness, credibility and thought leadership. Whether you are new to conducting media interviews or a spokesperson guru, it’s always helpful to revisit the basics.
Have you heard, or rather seen, the news? Sweeney has a new logo! After 35 years in business, the agency has evolved through the eras, inside and out, which is clear to see in our decades-long lineage of logos. The updated visual identity encapsulates Sweeney’s past and looks toward the future with the caliber of quality, customization, and precision found in our everyday work.
As social media becomes a stronger opponent in the DM space, many companies may find themselves questioning if marketing through email is worth their time.
Team Sweeney is all for adopting animals in need of furever homes. It's a passion that is close to our hearts.
Many companies dream of having a brand name as recognizable as Apple, Google and Amazon. But what does it actually take to build a brand?
Everyone knows Times New Roman and Helvetica. Though you might not realize it, you likely know Cooper Black as well. If you’ve listened to Pet Sounds by the Beach Boys or L.A. Woman by the Doors, you’ve seen Cooper Black.
Ah yes... Valentine’s Day. For some people, this is a day celebrating love and romance but for others, it’s just a reminder of how single they are. Whatever the case is, we can all agree that all of the marketing around the holiday is very similar- colors of red and pink, people in relationships, and lots of chocolate, flowers, and jewelry.
Courtland Bartosik, a second-semester student at UNC Chapel Hill and a second-term intern at Sweeney, is representative of the ferociousness and confidence of Gen Z.
Podcasts continue to grow in popularity, offering unique opportunities for executives and business leaders to position themselves as experts while speaking directly to their target audience. In this blog, we offer a quick overview of why podcasts are a solid strategy for enhancing your thought leadership and offer tips to become a podcast guest.
Data can be very overwhelming because we have so much of it these days. Besides your own customer data, which is the gold standard in learning about your target audience’s behavior, it is critical as marketers we understand where people are spending their time.
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