Don’t get too excited... big hair and leg warmers are NOT cool again. While the eighties might not be making their way into a new wave of fashion, one old song has made its way into Apple’s top 100 list for a few weeks now.
While the media landscape continues to shift, pitching remains a top means for communicating with journalists and securing quality results. Whether you are a seasoned PR professional or recently started your communications career, here's a refresher on how to successfully pitch media and secure coverage.
All good things must come to an end. Calibri, Microsoft’s default font since 2007, will soon be replaced. Microsoft has commissioned five original, custom fonts to eventually replace Calibri as the default and is calling on its social media followers to provide their input on Twitter.
If you’re anything like me, you have no idea what cryptocurrency or NFTs are. Heck, I’m probably even more confused when it comes to this whole metaverse thing. When I hear someone talk about the metaverse, I imagine Benedict Cumberbatch in the most recent Spiderman movie talking to Tom Holland when there’s three different Spiderman actors at once. Seems futuristic, right? Wrong.
Photoshoots can put a lot of pressure on all parties involved. It’s nerve-wracking for the models (especially in the common case that they’re authentic patrons of a brand, and not professional models), it’s an investment for the client company, and it’s a ton of details to get right all in a single moment for the creative and project management team.
As a member of Gen Z, I have watched the LGBTQ+ movement develop right in front of my eyes in light of the last few years full of controversy and activism. When I was a child, the only time I felt like I truly saw rainbows in public was about childish toys and games such as Barbies or Legos.
A couple of days ago, I was in bed watching a Vice documentary about death row inmates’ last meals and final words. I know, a little crude.
Yea, I know; I swore the brand died YEARS ago too. If you’ve been on Netflix lately, you’ve likely seen the new documentary “White Hot” which is all about the rise, and the heavy fall, of the Abercrombie & Fitch brand. Honestly, I wasn’t planning to watch it because 1.
The stock market is crashing, threats of COVID-19 linger, inflation is raging, Russian attacks on the Ukraine continue… maybe it’s time to get back into the office? Wait, what?! If you live long enough, you eventually see everything. My mom (Margaret “Maggie” Sweeney) turned 90 in March, and she’s seen so much she says she is just tired of it.
As 2022 continues to fly by, big brands are shifting their marketing strategy to target different audiences. In a year of both conflict and innovation, brands you know well are implementing new marketing efforts around their brand’s target market to better fit current trends.
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