Everyone knows the saying “keep your friends close and your enemies closer.” That is a dramatic statement, but it is fitting for this topic. To stay competitive in the marketplace, your brand must know who it is competing with. Whether your business markets to other businesses (B2B), consumers (B2C) or to government agencies (B2G), this topic applies.
Sweeney CEO Jim Sweeney was recently quoted in a Tax Notes article about the negative portrayal of the IRS in film and television. Read the full article here. Changing Perception Marketing and public relations professional Jim Sweeney said that media in all forms has an impact on public perception, but the effects are complex.
A unique selling proposition (USP) is exactly that—unique. Every brand should have one, and it should be woven into the fabric of all brand messaging. So, what is it and why do you need one? What is a USP?
In the world of business-to-government (B2G) contracting, there is a vast pool of government agencies and projects that private companies can bid on. As a result, companies need to showcase their experience, achievements and qualifications to stand out from their competitors.
If you’re in marketing, public relations, or at least an avid social media viewer, then you know about the Bud Light fiasco. But, in case you missed it: Bud Light partnered with transgender influencer Dylan Mulvaney Bud Light received backlash from right-wing conservatives, most notably on social media Anheuser-Busch lost $6 billion in market capitalization over the controversy Here is a deeper dive into the Bud Light issue.
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Business-to-Government (B2G) marketing is an effective way to reach government entities, establish relationships and ultimately secure contracts. However, crafting a successful B2G marketing campaign requires a lot of research and strategy. The marketing needs of government agencies are unique from organizations in the private sector.
With the world slowly (debatably), moving back into a new normal, more students are heading back to in-person learning. What does this mean for back-to-school marketing, and, what are college students now looking for? As a college student myself, I can say that the way companies advertise their products and services to college students has changed significantly in the last three years.
My mom, who is now 90, can be found every evening sitting on her front porch entertaining a seemingly endless parade of family, friends, neighbors and strangers. It’s been that way all her life; she loves people, and they all love her. Last night I was one of them, sitting quietly in a chair staring off at the giant elms and listening to the birds sing their night songs.
As an avid movie watcher, I’ve watched a lot of movies that haven’t left a memorable mark on me. This, however, isn’t the same for the movie The Pursuit of Happyness with Will Smith (see my favorite scene here).
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