person writing a capability statement

Capability Statement: An Essential Guide

In the world of business-to-government (B2G) contracting, there is a vast pool of government agencies and projects that private companies can bid on. As a result, companies need to showcase their experience, achievements and qualifications to stand out from their competitors. What makes you unique? What is your expertise? What problem can you solve that a competitor cannot?

This is where a Capability Statement comes in. It is a critical tool that companies use to showcase their expertise, credibility and unique value proposition to prospective government clients.

In this blog, we examine:

  • Why a Capability Statement is essential in B2G contracting
  • Why companies need to have one
  • How to create an effective one

Why is a Capability Statement so crucial in B2G contracting?

In the B2G market, a Capability Statement is the primary tool used to introduce your business to potential government clients. Government agencies are required by law to provide equal opportunities for all companies to participate in the bidding process if your business meets their requirements. It highlights your company’s strengths and explains why it is the best choice to fulfill the required government contract.

Why do companies need a Capability Statement?

A Capability Statement is the first impression that a potential government client has of your company. It provides potential clients with essential information about your company, including the services or products you offer, your experience, competencies and certifications. It also demonstrates your company’s ability to fulfill the required project or contract. Without one, your company risks being overlooked in favor of more well-prepared companies.

How to create an effective Capability Statement

When creating an effective Capability Statement, focus on making a clear and concise message that highlights your business’s strengths and competitive advantage. Yours needs to be visually appealing, professional and informative. It should include the following sections:

  • Executive Summary: Here, introduce your company’s Capability Statement with a high-level overview. It should lay out your business’s broad objectives and a summary of what your company does.
  • Company Overview: Next, share details by providing a complete understanding of your company’s history, mission and values. Describe the company’s size, structure, background and expertise. Be sure to include company achievements, awards and certifications.
  • Services or Products Offered: This section provides a brief overview of the products or services you offer your clients. Highlight any unique or innovative aspects of your services or products.
  • Experience and Qualifications: This is your opportunity to showcase your industry experience, past performance and relevant qualifications. This section should be results-based and show the client what results you have delivered in the past.
  • Contact Information: Lastly, make sure you include contact information, including physical and email addresses, website URLs and phone numbers. Include social media profiles and other relevant online platforms that you use.

A Capability Statement is an essential tool for success in the B2G market. It is an opportunity for your business to demonstrate its expertise, emphasize its experience and differentiate itself from its competitors. Remember to focus on creating a clear and compelling message that showcases your business’s strengths and competitive advantages. With a well-crafted Capability Statement, you can quickly grab the attention of potential government clients and stand out in this highly competitive market.

Victoria Kendrick

Associate Account Executive

Victoria joined Sweeney as an Associate Account Executive in 2023. A graduate of the University of North Carolina Wilmington's communication studies department, Victoria brings to the team a strong writing skillset and an aptitude to dive deep into media relations and communications strategy, as well as learning new MarTech that will drive the future of marketing.