Brands are hoping back-to-school season is the answer to reuniting with consumers. The shake-up of the school routine is mostly behind us. Families are aiming for a positive back-to-school experience this fall. This has led the way for a renewed emphasis on back-to-school marketing as well as a potential splurge on school gear and clothing.

While it’s easy to overlook in the advertising world since the Olympics is only every 4 years, every time I see the TV ads during the Olympics, I’m overcome with emotion. American Pride. Determination. Passion. And Grit. There is something about the way athletes commit that is so moving, and I love the way American brands rally around the red, white and blue.

We’ve all probably heard the saying: If you find a job you love, you’ll never work a day in your life. A lofty statement that, if taken too literally, might cause you to question if you’ve ever found the perfect career fit.

We spend our entire school experience on a path of categories. As a preschooler, we learn shapes, colors and numbers. In third grade, we learn how to write in cursive. In high school, we read To Kill a Mockingbird, The Great Gatsby, or other well-known classics.

When Sweeney’s new Integrated Marketing Associate, Dominique Buchanan, graduated from Bowling Green State University in 2020, she knew she would pursue a career in marketing. In fact, she’s known that since sixth grade. Get to know more about our newest team member, including who she admires as role models, her favorite college accomplishment, and her advice for upcoming graduates!

More than 550 million Americans are currently homeless. Just stop and think about that for a minute. Nearly two out of every thousand. Of course, if you live in New York or Los Angeles or Seattle or any other major metro area, you just have to look up; there are homeless all around you… under bridges, inside tents, over grates, living in boxes.