Parent category for all new misc. topics that don’t fit into a service or industry + old content.
Picture a sports ad you've seen. Perhaps a promotion for a favorite team or a commercial for athletic apparel. Is the photography high-contrast and gritty, with a dark background? Are there shards of illustrated shrapnel, digitally produced gradients and rough textures surrounding a tough, sweaty, dirty athlete?
After two years of living upside down in a right side up world, it actually appears as if the world is ready – if not resigned – to going back. Into the office. Into school. Into restaurants. Into stores. Wherever. But not back to the way it was.
With the holiday season comes gatherings, gifting, and new holiday campaigns. In late October, the National Retail Federation (NRF) projected that holiday spending in 2021 would rise between 8.5% and 10.5%, an all-time high for holiday sales growth. In early December, economist Jack Kleinhenz announced that spending growth could exceed NRF’s previous expectations, reaching 11.5%.
As companies plan for 2022, marketers are making their lists and checking them twice. The new year brings with it new opportunities to evaluate your company's marketing strategy and ensure you are up-to-date on new trends and technology that will resonate with customers.
One of the best pieces of advice I received as I was starting my career was to take advantage of informational interviews. It’s advice I’ve passed along numerous times over the years – to everyone from recent grads to experienced professionals who are curious and considering a change.
Halloween spending is expected to reach an all-time high this year, and brands are reacting accordingly. An estimated 65% of Americans intend to celebrate Halloween or participate in Halloween activities this year, an increase from the 58% in 2020. With the increase in spooky activities, there's also been an increase in Halloween ad spending.
Fall is here and Winter is soon to follow! I’m gearing up for cozy nights indoors with matchy-matchy pajama sets, hot chocolate, and an incredibly intimidating list of side projects to pursue.
For many, professional relationships hit a wall during the pandemic. Face-to-face interactions at conferences, networking events, and in-person meetings came to a halt. We faced increased stress and drastically shifting responsibilities. As we slowly emerge from the COVID-19 pandemic, the future of professional relationships may feel uncertain.
During the past few months, I have been busy planning a wedding, and it occurred to me that I have been heavily relying on reviews for nearly every aspect of the planning process. From hiring vendors to ordering customized products such as the guest book, signage and cake topper, to even picking the venue.
Self-Improvement is defined as “the improvement of one's knowledge, status, or character by one's own efforts.” Self-Improvement Month is a reminder that we can all take steps to develop. The self-improvement industry, valued at nearly $11 billion in the United States, offers a variety of products and services to aid people in their journey to become the version of themselves they aspire to be.
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