Parent category for all new misc. topics that don’t fit into a service or industry + old content.
As an avid movie watcher, I’ve watched a lot of movies that haven’t left a memorable mark on me. This, however, isn’t the same for the movie The Pursuit of Happyness with Will Smith (see my favorite scene here).
As a member of Gen Z, I have watched the LGBTQ+ movement develop right in front of my eyes in light of the last few years full of controversy and activism. When I was a child, the only time I felt like I truly saw rainbows in public was about childish toys and games such as Barbies or Legos.
A couple of days ago, I was in bed watching a Vice documentary about death row inmates’ last meals and final words. I know, a little crude.
Yea, I know; I swore the brand died YEARS ago too. If you’ve been on Netflix lately, you’ve likely seen the new documentary “White Hot” which is all about the rise, and the heavy fall, of the Abercrombie & Fitch brand. Honestly, I wasn’t planning to watch it because 1.
The stock market is crashing, threats of COVID-19 linger, inflation is raging, Russian attacks on the Ukraine continue… maybe it’s time to get back into the office? Wait, what?! If you live long enough, you eventually see everything. My mom (Margaret “Maggie” Sweeney) turned 90 in March, and she’s seen so much she says she is just tired of it.
As 2022 continues to fly by, big brands are shifting their marketing strategy to target different audiences. In a year of both conflict and innovation, brands you know well are implementing new marketing efforts around their brand’s target market to better fit current trends.
Many companies dream of having a brand name as recognizable as Apple, Google and Amazon. But what does it actually take to build a brand?
Everyone knows Times New Roman and Helvetica. Though you might not realize it, you likely know Cooper Black as well. If you’ve listened to Pet Sounds by the Beach Boys or L.A. Woman by the Doors, you’ve seen Cooper Black.
Courtland Bartosik, a second-semester student at UNC Chapel Hill and a second-term intern at Sweeney, is representative of the ferociousness and confidence of Gen Z.
Podcasts continue to grow in popularity, offering unique opportunities for executives and business leaders to position themselves as experts while speaking directly to their target audience. In this blog, we offer a quick overview of why podcasts are a solid strategy for enhancing your thought leadership and offer tips to become a podcast guest.
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