Customer behavior – consumer and business – has changed significantly since the start of 2020 and will likely continue doing so until a cure for COVID-19, climate change and bad presidential elections is found. For marketers, the real challenge is not so much how to deal with those changes, as it is how to figure out which behaviors are temporary, and which are permanent.

Early on in the pandemic, a MindShare study reported media consumption of COVID-19 content declined fairly quickly. Consumers felt the onset of pandemic fatigue, spending less time reading, listening or watching COVID-19 content. Now, as we approach the second wave of the global pandemic and head into winter in many parts of the country, pandemic fatigue is bound to continue.

This weekend I finished the book ‘Hatching Twitter: A True Story of Money, Power, Friendship, and Betrayal’ by Nick Bilton. Written in 2014, the book goes into the story of how the social media giant Twitter, was born.   While some books written about businesses can be rather dry, this book was written in a novel style and featured a few photos, email text and plenty of behind the scenes drama, not to mention a little peek into Silicon Valley.

If you’re anything like us, sometimes you find that conference calls with coworkers can turn into therapy sessions. And it’s not because you want them to, but the stressors of life have a way of creeping up on us.

Ask me to be uber imaginative and picture Jean Luc Picard meeting Luke Skywalker. I would immediately engage with force. As a diehard fan of both Star Wars and Star Trek, I love the idea of pairing Mark Hamill with Patrick Stewart.

I have worked on the agency side my entire career. I’ve had the opportunity to work with many companies, in many industries and work alongside many different personalities. I’ve worked on short-term projects and managed clients who prefer to have an agency of record relationship.