When you go camping, it is typical to bring the same equipment and to “set up camp” in a way that looks pretty similar no matter where you go camping. Each camping trip is different but has the same fundamental similarities.

There is this age-old story about David and Goliath, which in theory is about how some young shepherd boy took down this fierce giant with the toss of a single stone. But in fact, as Malcolm Gladwell will attest, it is about something else.

So, not too long ago, JC Penney committed itself to revolutionary change. They hired ex-Apple Stores guru Ron Johnson to change everything. Then they cut his legs off a year and a half into the campaign. Surprisingly, two years later, JC Penney still sucks.

Staring at the longest line of toothpaste (yes, toothpaste) Monday evening in the varsity gym at John Carroll University, I felt a sense of accomplishment. After 10 weeks of organizing, marketing, fundraising and toothpaste tube counting, we did it – we broke a Guinness World Record.

Today, Pew Research Center published its findings on U.S. teen's use of social media (ages 13-17) based on a survey that was conducted beginning Fall 2014 and ending just this past month.

One of the first questions we typically always ask our clients is: who is your target audience? If you are not sure who your company’s target audience is, rest assured, you’re not alone! That’s one of the best parts about incorporating strategy into marketing and public relations campaigns – you have the chance to really understand what you should be doing and why you should be doing it.

Last night, my 83-year-old mom upgraded her AT&T U-verse package (it was not an option) and as part of the upgrade, they cancelled all of the high-def stations. So my brother spent an hour on the phone explaining to the geniuses at AT&T why they had to turn the HD stations back on.

It’s easy to assume your brand message is exactly what consumers want to know during a pitch. But that’s not always the case! A window salesperson came to my house yesterday to sell me what he referred to as the best premium windows on the market.

WILMINGTON, N.C. – April 2, 2015 – Sweeney, a leading full-service marketing and public relations agency, has named Rachel Kaylor group manager, and director of digital and social media. Kaylor manages several of the agency’s leading consumer and business account teams, and leads client and new business expansion in the firm’s Wilmington, N.C.