We've worked in the lighting industry for the past 7 years, so LIGHTFAIR International (LFI) is a trade show we frequent. It's always fun to see how companies continue to make the show more entertaining for trade show attendees. After working media appointments at our client's booth, we had a little time to walk around the show floor and see how other exhibitors were promoting their products and brands.

The ever-changing media industry has made deskside meetings more and more difficult to secure. But in-person meetings can be invaluable. Sweeney recently conducted deskside meetings in New York City with more than a dozen editors and editorial assistants at key consumer publications, including: Real Simple, Good Housekeeping and This Old House.

CLEVELAND – May 14, 2015 – To observe the conclusion of the landmark and award-winning TV drama Mad Men, Sweeney has produced a dedicated landing page and a special edition if its InSites newsletter. The commemoration celebrates Mad Men’s recounting of the advertising industry and recognizes its acting and storytelling achievements.

WILMINGTON, N.C. – May 13, 2015 – Sweeney, a leading full-service marketing and public relations agency, received the Bronze InSpire Award from the Public Relations Society of America (NC chapter) at it's 2015 InSpire Awards banquet. The award recognizes Sweeney’s digital campaign with national retailer Big Lots.

Measuring publicity results is considered one of America's great past times. Organizations love to know how well their news releases performed. They love clips and clip reports and pass-along readership impression numbers and the previously mentioned advertising value equivalencies. They love metrics and dashboards and infographics.

College students have heard time and time again that real-world experience is invaluable, especially in the public relations and marketing fields. And it’s true, so once you finally land an internship (congratulations!) then what? Here’s one intern’s advice on what you can do to make the most of your next internship.

 There has been talk in the industry for some time now that deskside editorial meetings are a thing of the past. Certainly, media do not have the luxury of time they use to. Digital – from websites to social media – have pushed editors and reporters to be on deadline constantly with the race to report the most timely news.

About a decade ago (before anyone actually cared about digital and social media coverage), organizations would often ask for and receive “ad value equivalency” reports to determine the value of their publicity campaigns. It was one of a thousand wrong ways to determine the value of publicity.

CLEVELAND – April 28, 2015 – Sweeney, a leading full-service marketing and public relations agency, has launched a redesigned website and e-newsletter. The enhanced digital platforms include easier navigation, better access to information and enhanced engagement capabilities for clients, prospects, media, vendors and prospective employees.