It's the time of the season. High school seniors are donning caps and gowns, assembling in auditoriums and saying goodbye-hello to the past and the future. It is, whether they realize it or not (I did not), a seminal moment.

After you cut through the clutter to get noticed and secure deskside media meetings, the first reaction is often, now what? Don’t worry, you are about one-third of the way to a having a successful deskside media experience. The next step is to coordinate the meetings.

  WILMINGTON, NC – May 28, 2015 – Sweeney, a leading full-service marketing and public relations firm, announces the promotion of Morgan Lang to account executive. In her new position, Lang will be responsible for managing key aspects of TECGEN® FR, CORDURA® brand and Enlighted accounts – including strategy and creative development, campaign implementation, publicity and media relations, social media and advertising.

For years there has been all kinds of talk in the PR industry that media is dead. My general feeling is - media is not dead, they are just evolving. And evolve they did, in fact they continue to evolve just like the PR, social media, advertising and marketing industries continue to evolve.

Memorial Day is not about the start to summer. It’s not about retail sales. It’s not about a day off. Believe me, I at one time was guilty of not understanding the true meaning of the day. Prior to marrying my husband, a United States Marine Corps infantry major, Memorial Day was just another day off to me.

Looking for an internship can be a full-time job in itself. I have spent countless hours searching for public relations and marketing internship postings, only to discover that not many were posted. Frustrated, yet determined, I formulated a new approach: to research agencies I thought would be a good fit for me, and directly e-mail them about internships.

We know trade shows can be an expensive operation. Between the booth space, travel and manning the booth with the right amount of experts and sales people, having an efficient and effective trade show marketing strategy is important to deliver the best ROI.

There is something seriously wrong with JC Penney, and it is endemic to every retail marketer that thinks it can magically cut marketing expenditures (spend less) and achieve greater results (get more). Marvin Ellison, the new CEO at JC Penney (the one who replaced Ullman, who replaced Johnson, who was preceded by Ullman) was quoted by Ad Age as saying: "We think more one-to-one marketing, leveraging digital ... vs.

Ron Johnson (yeah, that Ron Johnson) is back. And this time he has his own business, a startup company called Enjoy. Focused on providing the marketplace with "a whole new way to buy and enjoy technology," Enjoy is an idea (like Uber) whose time has come.

I am Don Draper, a flawed husband, flawed father, flawed brother, flawed friend. I mean well. I do my best. But I usually come up short... even in my finest hours. I am also a brilliant advertising man. I am handsome.