Sweeney Promotes Lang to New Role



WILMINGTON, NC – May 28, 2015 – Sweeney, a leading full-service marketing and public relations firm, announces the promotion of Morgan Lang to account executive.

In her new position, Lang will be responsible for managing key aspects of TECGEN® FR, CORDURA® brand and Enlighted accounts – including strategy and creative development, campaign implementation, publicity and media relations, social media and advertising.

“Morgan is a significant asset in delivering traditional, digital and social marketing and public relations results to our clients,” said Jennifer Manocchio, president of Sweeney. “She is laser-focused on what matters most to our clients – being an exceptional steward of their brands and delivering quality results.”

Lang joined Sweeney in January 2013 and was promoted to assistant account executive in May 2014. As an assistant account executive, she was responsible for supporting traditional, digital and social marketing and public relations strategies and tactics for clients including Acuity Brands®, Jo-Ann Fabric and Craft Stores®, Big Lots, Inc., TECGEN® FR and CORDURA® brand accounts.

Lang is a 2014 graduate of the University of North Carolina Wilmington, where she earned dual bachelor’s degrees in communication studies and French.

About Sweeney
Sweeney, established in 1986, is a leading national marketing and public relations firm with offices in Cleveland, OH (headquarters) and Wilmington, NC. Sweeney specializes in building, launching and managing brands, products and services for a wide range of consumer, business, industrial and institutional organizations. For additional information, visit www.sweeneypr.com.


Rachel Lowe

Digital Marketing Manager

Rachel is a young veteran in the marketing industry with expertise in both digital and traditional marketing. She currently leads the agency's digital services with experience supporting numerous brands, including Bruegger’s Bagels, The Container Store, JOANN Stores, Mr. Chicken, San Diego Lighting Association and more. Rachel holds certificates in HubSpot, Email Marketing, SEO/SEM, Google AdWords, Google Analytics, Sprout Social and Video Advertising. She is also a member of the PRSA Cleveland board of directors and is the VP of Communications on the executive committee. Most recently she received the PRSA Rising Star Award, recognizing and honoring an outstanding professional with seven or fewer years of experience. A proud graduate of The Ohio State University, she holds a bachelor’s in strategic communication, and minors in fashion and retail studies and professional writing. Rachel is also certified in Digital Marketing Strategies Data, Automation, AI & Analytics from Northwestern University's Kellogg School of Management Executive Education program.