If I Was Don Draper, Here’s How I Would Direct My Final Episode.

mad-men-don-draperI am Don Draper, a flawed husband, flawed father, flawed brother, flawed friend. I mean well. I do my best. But I usually come up short… even in my finest hours.

I am also a brilliant advertising man. I am handsome. I am clever. I am focused. I am successful. I am one of the original Mad Men.

I’ve been through the grist mill. I am tired, but I am refined now. Well, more refined than I was a decade ago.

I still want to love and be loved. I still don’t want the responsibility that goes along with it, but I am willing to try.

So I am going home. I am going to the only home I have. Once more into the breach. To Madison Avenue. To my colleagues. And to my children.

I will start up a new agency. I’ve done it  before, I can do it again. Jim Hobart won’t like it, but we don’t like him or McCann Erickson. So we will hang a new shingle: Sterling Draper, Campbell, Olsen, Harris. Or Maybe Campbell will just be our first client. Regardless, I need them. They need me. We need each other.

And I will build a new home. For me and Sally and Bobby and Gene. And we will make a go of it.

And I will continue to drink, and smoke, and love women. It’s who I am. I may even marry Meredith to help me manage my family.

I am Don Draper. If you’ve learned nothing else about me over the past decade, you should have learned this: I am resilient. If you knock me down, I will get back up. If you sling mud in my face, it will wash away. I am the original teflon Don. I know how to re-invent myself. For me, it is another chance to get back to where I belong. And maybe this time I will get it right.

Jim Sweeney


Jim is a veteran of the agency industry and the founder of Sweeney. He is uncommonly passionate about the idea of creating and implementing insanely great marketing campaigns that achieve insanely great results. He pioneered the full-service, full-circle agency model and continues to forge new ideas in an ever-changing industry. And he is accessible to everyone about anything, seemingly all the time, serving as a mentor to all agency personnel and clients.