On any given day, depending upon how granular one gets, chief marketing officers are focused on literally dozens of marketing objectives. Sometimes it gets very complex and even complicated keeping track of which strategies and tactics are targeted against which goals.

Our industry is all a buzz about big data, but just because you have it does not mean you are using it correctly. Here are two big mistakes marketers should be aware of and work to avoid. 1. Interpreting the Data Wrong Big data is only as good as your interpretation of it.

We live in a world where you can be connected to anyone with the click of a button; connecting online for millennials is not a problem. The problem is who do we talk to and engage with in-person? I suggest pretty much everyone and anyone.

Searching #ALLinCLE on Twitter returns an abundance of tweets posted every few minutes expressing support, love and excitement for the Cleveland Cavaliers as they enter into game 4 of the NBA Finals. And why not? The NBA Finals mean big business for Cleveland as local fans and international celebrities flash mob downtown Cleveland for a chance to share in the excitement.

I was fortunate enough to attend the GoPro Mountain Games last week in Vail Village. For those who didn't attend, it is definitely something you should try and do at least once in your lifetime! Between the events, concerts and vendors.

Once upon a time, McDonald's was the king of fast food. In my opinion, it owed that lofty position to three primary factors: 1.  Price: Mickey D's was always less expensive than it's closest competitors. 2.  Convenience: The golden arches were open from sunrise to moonrise – breakfast, lunch and dinner – and were located on almost every street corner.

WARNING: This Post Contains Graphic Comments About Our Industry. Ad Age ran a story this morning proudly announcing that Lyft, as part of its search for a lead creative agency, is "putting a call out for a "wildcard" agency on Twitter." And in less than a moment, my mind exploded.

Too often we see clients jumping right into tactics. Let’s create a video. Let’s send out a news release. Let’s create an Instagram page. Spending time strategizing provides a chance to document the situation, document your goals/expectations, document the target audiences and more.

Digital is not the end all be all when it comes to marketing. A perfect example of this is what Pinterest is doing to grow its current following. Just last week they announced their Pinterest ambassadors - currently 9 chefs, DIYers, woodworkers and fashion experts from cities across the country - who all currently use Pinterest to “bring their creative ideas to life”.

Have you seen the new IHOP logo? It is being lauded as a clever transition from a traditional and tired, frown-faced logo to a modern, social media friendly, emoticon-ready logo. And after all, isn't that what every logo is supposed to be?