Sweeney Launches New Website to Engage Marketplace in 15 Seconds or Less

Sweeney WebsiteCLEVELAND – April 28, 2015 – Sweeney, a leading full-service marketing and public relations agency, has launched a redesigned website and e-newsletter. The enhanced digital platforms include easier navigation, better access to information and enhanced engagement capabilities for clients, prospects, media, vendors and prospective employees.

The streamlined website navigation simplifies the sitemap from 40 pages to fewer than 12, supplemented with pop-ups and unique landing pages to provide quicker access to agency information, news, case studies and blog posts.

Recent research by Chartbeat reveals that the majority of visitors [55 percent] now spend less than 15 seconds on a website. “The way people consume data online has changed drastically as we are very much an instant society,” said Jennifer Manocchio, president of Sweeney. “The goal of our new website is to tell the agency story visually and through limited text quickly and succinctly.”

The agency has also updated its industry leading digital newsletter InSites – top weekly marketing stories around the globe – in its 10th year of distribution. “The agency strives to be a valuable, insightful resource to our clients and contacts,” said Manocchio. “Like the website, the new format is highly visual and optimizes the process of consuming information quickly.”

About Sweeney

Sweeney, established in 1986, is a leading national marketing and public relations firm with offices in Cleveland, OH (headquarters), Wilmington, NC and Santiago, Chile. Sweeney specializes in building, launching and managing brands, products and services for a wide range of consumer, business, industrial and institutional organizations. For additional information, visit www.sweeneypr.com.

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