Parent category for all new misc. topics that don’t fit into a service or industry + old content.
Isn’t it strange how the lessons our parents preached to us at an early age are the ones that continually find application in the real world? Sure, my dad’s number one rule of always laying out an exit path in case of a fire hasn’t found much use in my career.
Ah, March. The first day of spring, St. Patrick’s Day and, if you’re a sports fanatic like myself, the kick-off to college basketball’s biggest event, the NCAA tournament. However, this month has brought more than its fair share of marketing gimmicks, campaigns and rivalries as well.
With the ever-increasing amount of graduating college students being thrust into the workforce, this summer’s job hunt will be a fierce battle for many young professionals. For graphic design students in their final semester this means preparing portfolios, developing an individual brand and honing interview skills.
Research builds the foundation of any public relations or marketing campaign. Being an expert on a specific topic and having your finger on the pulse for the industry can come in handy not only in formal strategy, but in everyday conversations or meetings.
I had the opportunity to hear Daniel Lemin, co-author of Talk Triggers, speak at the AMA High Five Conference in Raleigh, N.C. last week. He really drove home the benefits and opportunity of word of mouth marketing.
The NAHB International Builders’ Show (IBS) was just held in Las Vegas, along with the National Kitchen & Bath Association’s Kitchen & Bath Industry Show (KBIS) during Design & Construction Week. Among the thousands of products being showcased between these two events, the “smart” home trend was very apparent.
If you can’t tell from some of my previous blog posts, I’m a big fan of trade shows. Stepping away from a normal routine to learn about the industry face-to-face with other innovators is invaluable – and the audience at Techtextil North America is at the forefront of technological advancement in textiles.
Ahh… Spring Break. That random week-long gap between New Years and Easter is upon us – and by us, I mean you, college students. This hiatus that breaks up the second semester offers the chance to fill up your calendar with all sorts of activities, from a few extra work shifts to a trip to Fort Lauderdale to a Netflix marathon on your parent’s couch.
Congratulations! You’ve won an industry award. That’s a prestigious honor you should be proud of, especially with all of the hard work you undoubtedly put into your submission. But now that you’ve won… what are you going to do with it?
Often times as marketers we have to move forward with campaigns without critical information because there is no time or money for research. But the Sweeney team is pretty industrious. In situations where we are missing key information, we use simple Google Forms or Survey Monkey surveys to secure critical data that supports the campaign planning process.
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