Often times as marketers we have to move forward with campaigns without critical information because there is no time or money for research. But the Sweeney team is pretty industrious. In situations where we are missing key information, we use simple Google Forms or Survey Monkey surveys to secure critical data that supports the campaign planning process.

This week, Proctor and Gamble’s men’s razor giant, Gillette, sent shock waves around the country when it released its new advertisement shedding light on the controversial #MeToo movement. The advertisement uses an empathetic approach in encouraging men to shape the way they view their own masculinity, encouraging changes in the way they speak and act in their everyday lives.

Media. It’s such an ambiguous term these days. To many, especially those millennials and Gen Z’ers, it means social media. Instagram, Twitter, Facebook. You name it. To others, media means the news. You know, what they see when flicking on the TV at 6 a.m.

My colleague and I were able to attend the annual Cucalorus Connect Conference held right here in our own city of Wilmington, North Carolina. And, as you may have already guessed, the conference was all about connections. Specifically, this year focused on emphasizing the connection between three categories: art, technology and business.

After just two years in the agency world, grand openings quickly became one of my personal favorite campaigns to work on. This past spring, I had the opportunity to work with Shake Shack, New York City’s beloved burger chain, to help open its first-ever Ohio location on Cleveland’s East Side’s at the new Pinecrest development.