Parent category for all new misc. topics that don’t fit into a service or industry + old content.
Super Bowl LIII, also known as the lowest scoring Super Bowl in history was dull, to say the least. The people of the internet had plenty to say about the game (or lack thereof) and let’s not forget all the posts about shirtless Adam Levine, and SpongeBob introducing Travis Scott.
This week, Proctor and Gamble’s men’s razor giant, Gillette, sent shock waves around the country when it released its new advertisement shedding light on the controversial #MeToo movement. The advertisement uses an empathetic approach in encouraging men to shape the way they view their own masculinity, encouraging changes in the way they speak and act in their everyday lives.
The Consumer Electronics Show – now in full swing – is arguably the largest global platform for new product launches. The parade of fresh, innovative and exciting is virtually endless. But for most, it will not end well. It is critically important to acknowledge that on any given day, anything can and likely will happen, sometimes to your advantage and sometimes not.
Media. It’s such an ambiguous term these days. To many, especially those millennials and Gen Z’ers, it means social media. Instagram, Twitter, Facebook. You name it. To others, media means the news. You know, what they see when flicking on the TV at 6 a.m.
Hometowns Episode: Cleveland, Raleigh and Wilmington! Sweeney is lucky to call Cleveland, Raleigh and Wilmington home. When our employees aren't hitting it out of the park with social media, graphic design and media relations, they're exploring their favorite local hot spots or relaxing on the beach.
Either it’s a very exciting or terrifying time to be in the marketing and public relations industry depending on how to you look at it. Our industry is changing significantly and at an accelerated rate. Digital continues to become more and more important when targeting any B2B or B2C consumer.
My colleague and I were able to attend the annual Cucalorus Connect Conference held right here in our own city of Wilmington, North Carolina. And, as you may have already guessed, the conference was all about connections. Specifically, this year focused on emphasizing the connection between three categories: art, technology and business.
After just two years in the agency world, grand openings quickly became one of my personal favorite campaigns to work on. This past spring, I had the opportunity to work with Shake Shack, New York City’s beloved burger chain, to help open its first-ever Ohio location on Cleveland’s East Side’s at the new Pinecrest development.
Sweeney, a leading full-service agency, received eight PRSA Cleveland Rocks Awards Tuesday, Dec. 4 at the annual Cleveland PRSA awards ceremony. The awards honor the area’s best in public relations and communications projects and programs. Sweeney took home silver and bronze awards across a multitude of marketing and public relations strategies, including website development, influencer marketing, media relations campaigns and creative.
What does it take to develop award-winning creative? Baby steps. My 14-month-old daughter recently became a walker. Like most babies, she started by pulling herself up on furniture and discovering her legs. She spent months sliding along walls and scooting against stuff – contemplating the concept of walking.
Cleveland
440.333.0001
Wilmington
910.772.1688
