Parent category for all new misc. topics that don’t fit into a service or industry + old content.
What does it take to develop award-winning creative? Baby steps. My 14-month-old daughter recently became a walker. Like most babies, she started by pulling herself up on furniture and discovering her legs. She spent months sliding along walls and scooting against stuff – contemplating the concept of walking.
My journey to Adobe MAX gave me the opportunity to learn from some of the greatest modern minds in the design industry. For part 2 of my key takeaways, I will share some of my favorite points presented by design idol, Aaron Draplin of Draplin Design Co.
If you believe everything you read (and hear), it appears the agency industry is on its last leg.
I recently journeyed out west to Los Angeles for Adobe MAX - exploring new technology, speaking with vendors and participating in sessions hosted by incredible figures in the creative industry. I returned to Cleveland with new ideas (and swag) to share.
Getting your story covered on an outlet like The Today Show, whether it be a segment or social post, is no easy task. As one of hundreds - if not thousands - of weekly pitches, what makes one stand out?
The media and public relations professionals have separate goals, but are required to work together to achieve them. Media aim to provide relevant news to their audiences, while PR professionals have the goal of securing coverage for their client. We know that by working together, media and PR professionals create a mutually beneficial relationship.
So you’re going to a trade show – great! Shows and conferences are some of the best opportunities available to step out from behind the phone or computer and meet with contacts face-to-face. And aside from customers and collaborative partners, shows also provide one of the most critical opportunities to meet and build relationships with trade media.
In the spirit of brands getting an early start on the holidays, Starbucks released their popular Pumpkin Spice Latte (aka, the PSL) on August 28 – its earliest official launch date in latte history. This caffeinated drink kicked off the pumpkin spice craze in 2011, creating a popular seasonal marketing opportunity for companies hoping to take a creative spin on products and boost sales for the fall season.
In the marketing world, we all know market research is critical to developing a strategic marketing plan, launching a product or service, launching a marketing and/or advertising campaign and much, much more. But often times, there is limited funding to support the market research that can result in skipping this critical step all together.
Each summer as I desperately cling to what sunshine and warm temperature is left of the season, the nearby department store always has a way to remind me that indeed, fall is coming. It’s a trend I notice in the middle of each summer; a trend I dread each time.
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