Parent category for all new misc. topics that don’t fit into a service or industry + old content.
With all due respect to Uber, there is a time and a place to change or update or refresh a brand. In particular, new logos have a potentially important and valuable purpose. But sometimes, poop by any other name (or emblem) still stinks, to paraphrase Shakespeare.
Yesterday, Amazon made history by becoming the second U.S.-listed public company to break the $1 trillion threshold, causing the stock surge to reach 75% in 2018. Just this morning, retail leader J. Crew announced they are setting up shop on the website powerhouse, highlighting the importance to market on the platform.
Sweeney, a leading full-service marketing agency, has unveiled a refreshed corporate brand, tagline, website and URL. The agency’s new visual identity is intended to reflect its unique approach to marketing service, its deep passion for the marketing industry, and its ongoing commitment to growth and innovation after 32 years.
It’s no secret that Amazon is changing the retail landscape. In fact, 44 percent of all U.S. e-commerce sales were done on Amazon last year, according to One Click Retail. Perhaps even more interesting, Amazon is becoming the go-to resource for product searches; BloomReach reported over half of Americans go to Amazon – versus other search engines or retail sites – to search for products.
Sweeney, a leading full-service agency, announces the launch of Amazon Accelerate™, a digital marketing service designed to drive Amazon sales. Amazon Accelerate™ employs strategy, design, content and data analysis to increase conversions on the Amazon platform. “Amazon Accelerate™ is a digital e-commerce marketing service designed to support and increase product sales on Amazon,” said Jennifer Manocchio, president of Sweeney.
To know me is to know that I rarely take time to boast about our agency’s past or our present, but instead am typically consumed with what comes next. This is the exception to that rule. For more than three decades, Sweeney has forged a unique and consistent identity in the agency world.
Amplifying content is the fourth installment of the Moz method and when it comes to link building basics, cheaters never prosper. Link building is the process of acquiring hyperlinks from other websites to your own, but you can’t trick Google into ranking your page higher if you don’t play by the rules.
Quality media coverage is a crucial component of building brand awareness; but without a solid foundation in media relations, it’s hard to know where to start. Here are five steps to set your brand up for media success, centered around the most important aspect of media relations – the relationship.
How many great stories are simply attributed to someone being in the right place, at the right time? Thousands of lives have been saved because someone just so happened to walk by, and generations of families exist because two people met with perfect timing.
During grad school, I had a professor I both respected and admired, and – if I am being completely honest – was slightly terrified of… in a healthy way, of course. Dr. White had a ritual in her strategic public relations class.
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