Parent category for all new misc. topics that don’t fit into a service or industry + old content.
Just when marketers feel they have identified what their audience wants, a new market of buyers have emerged: Generation Z. The Gen Z demographic includes those born after the year 1996, and as this generation is coming of age, their spending power is growing.
So far this summer, our creative team has been busy designing, collaborating and strategizing with our amazing clients. We wanted to take a moment to highlight our graphic designer and fan of all things quirky, Alex Robinson. Find out what fuels his creativity in and out of the Sweeney office.
Three years ago, Gasco – the gas industry’s leading supplier of precision calibration gas mixtures – tasked us (Sweeney) to rebrand its ecosmart™ product. Gasco is a niche player in the gas industry with a serious reputation for big ideas.
As we move on to the latter half of June, Sweeney remains consistently busy with tons of amazing work, especially within the creative department. Taking a quick breather, we are continuing our team highlights by sitting down with our newest member to creative, Olivia Hiles and getting to know a little more about what makes her awesome.
With the start of summer has come lots of new design work at Sweeney! We can’t wait to show you what we’ve been up to, but until then, we sat down with our Creative Director, Becca Wren, to discuss her role, interests, and what she sees next for Sweeney’s creative department.
The marketing industry has changed drastically and continues to each day, especially with the development of new technology and how people use it. Marketers and companies have utilized TV, radio and the internet to sell new products for years, but when social media joined these channels, the game was changed.
Graduation. It’s the exciting, exhilarating end of a rewarding chapter that can sometimes lead to the scary, intimidating unknown of what’s next. This year, it’s estimated that more than two million students will be throwing up their caps and heading into the professional world.
There is a special unspoken bond among working moms. You come in looking like hell because you slept two hours the night before as your littlest was up all night. You’re sitting at work wondering how your child’s field trip went and day dreaming you are there.
After being honored with Public Relations Society of America’s “Rising Star” award we sat down with digital marketing manager Rachel Dill to reflect on her career up to this point. As a member of PRSSA, a student chapter, when attending The Ohio State University, the organization helped her determine what career path she wanted to embark on.
How do you take over 30 years of experience, a collective group of passionate, stubborn, energetic minds and outstanding clients - and combine them into one cohesive creative portfolio? The creative portfolio is a collection of work showcasing individual or agency creativity, practical abilities and design-thinking. A creative portfolio offers a holistic approach to presenting the most strategic creative by an individual or agency. It should be interconnected and all-encompassing.
Cleveland
440.333.0001
Wilmington
910.772.1688
