Parent category for all new misc. topics that don’t fit into a service or industry + old content.

7 Things To Remember As A New Hire At An Agency

Whether you’ve been at your job for five years, one year or one month, it’s good to ground yourself and remember where you started. As the newest hire here at Sweeney and in the agency field in general, I have already learned the very basics of agency life.

7 Things To Remember As A New Hire At An Agency2025-11-18T16:31:44+00:00

Quick Facts on Generation Z

According to Pew Research, unlike the Boomers, there are no comparably definitive dates that later generational boundaries are defined. But for analytical purposes, Pew believes 1996 is a meaningful cutoff between Millennials and Generation Z for a number of reasons, including key political, economic and social factors that define the Millennial generation’s formative years.

Quick Facts on Generation Z2025-11-18T16:31:48+00:00

Don’t Stay in Your Lane: Brands & Politics

These days, it seems more and more difficult to not bring politics into things – including athletics, at the office, at home or on a date and of course – marketing. The big question is, should brands address topics such as immigration, gun violence, women’s rights, LGBTQ+ rights and climate change in their company values or better yet, take a stand and influence these topics in their advertising?

Don’t Stay in Your Lane: Brands & Politics2025-11-18T16:32:08+00:00

Revealing Your Brand’s Dirty Little Secrets

We’ve all seen it. The products packaged with messaging that claims what’s inside is natural, pure, eco -  and free of this and that. Add a leaf or two, and a cool shade of green and you think you are picking up a product that is good for you, your home and your family.

Revealing Your Brand’s Dirty Little Secrets2025-11-18T16:32:15+00:00

The Words “I’m Leaving” Often Sucker Punch Me In The Gut

It’s just business. Yes, we all say it’s just business, but things get very personal when you manage employees effectively. Your connection starts the day you interview them. You deliberate on the best candidate. You plan the best offer and you get excited when they join the team.

The Words “I’m Leaving” Often Sucker Punch Me In The Gut2025-11-18T16:32:23+00:00

I Already Have A Full-Time Job, Do I Really Need to Join an Industry Association?

There is a common misperception that once you have a full-time job you no longer need to do those ‘resume-boosting’ activities like joining industry associations. But that perception couldn’t be further from the truth. I get it, life is busy.

I Already Have A Full-Time Job, Do I Really Need to Join an Industry Association?2025-11-18T16:32:34+00:00
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