Illustration by Katharina Brenner [Source: AIGA Eye on Design] Needless to say, there’s a lot we’d all like to leave behind as we head into the new year. While most are much heavier and more significant than my personal design trend observations, I consider the happenings of the creative industry a welcome distraction.
They grew up with Cabbage Patch Kids, graduated to Caboodles, and now those kids-turned-adult consumers are the focus of brands hoping a boomerang effect brings the nostalgia-seekers back to buy again. Nostalgia marketing is having a real moment in 2020, and it’s not hard to understand why. During times of unrest and uncertainty, we tend to fall back on what’s familiar -- in this case, products and brands that once brought us joy and take us us back to a simpler time. And we’re seeing this trend in a number of industries.
It’s finally mid-November and time for the fun-loving spirit of the holidays! Oh, but how could I forget? It’s still 2020 and we have yet to deliver a vaccine for the Coronavirus. This means the holidays will be a little different this year!
Several months ago I was driving East on Carnegie Avenue, taking in the view — that is, the spectacle of billboards so densely packed within a mile stretch you barely notice the road itself. As a designer, I'm a unique audience for these kinds of advertisements because most of my attention is spent observing the visual and verbal technicalities of the design rather than buying into whatever's being sold.
Beginning as early as the 1800s, the poster has played a fundamental role in societal communication.
There’s something about buying a product, seeing the packaging and opening it for the first time. It’s so… satisfying. You can’t beat good packaging. I’m on another one of my Shark Tank binges, and I find that I am easily for or against the product/brand based on the packaging and/or the physical displays that the product is showcased on.
As a marketer, I wonder, what more can we be doing? We have conversations about the history of racism in our own country. We value every life and try to be the flag carriers of kindness and compassion. All of this in hopes of supporting a future that is more diverse and inclusive.
Originally published on AIGA Cleveland ___ When it comes to applying and interviewing for jobs, the way you present your work matters — a lot. You’ve worked incredibly hard to be where you are, and you know you have a lot to offer.
Whether you’re adjusting to working from home for the first time, balancing your kids all day or even keeping pets busy – this drastic change to our routine doesn’t mean we have to stop thinking creatively. This unprecedented upheaval has the potential to result in some of your best ideas.
The world of typography can be overwhelming. Mastering the basics gets your foot in the door, but mastering the way you use that foundation is what can set you apart as a designer. With hundreds of thousands of typefaces in existence, it can be hard to know where to begin.
Cleveland
440.333.0001
Wilmington
910.772.1688
