What’s Old is New Again Thanks to Nostalgia Marketing

They grew up with Cabbage Patch Kids, graduated to Caboodles, and now those kids-turned-adult consumers are the focus of brands hoping a boomerang effect brings the nostalgia-seekers back to buy again.  Nostalgia marketing is having a real moment in 2020, and it’s not hard to understand why.  During times of unrest and uncertainty, we tend to fall back on what’s familiar -- in this case, products and brands that once brought us joy and take us us back to a simpler time. And we’re seeing this trend in a number of industries.

What’s Old is New Again Thanks to Nostalgia Marketing2025-11-18T16:27:04+00:00

Holiday Marketing: Crisis Communication Waiting to Happen?

It’s finally mid-November and time for the fun-loving spirit of the holidays! Oh, but how could I forget? It’s still 2020 and we have yet to deliver a vaccine for the Coronavirus. This means the holidays will be a little different this year!

Holiday Marketing: Crisis Communication Waiting to Happen?2025-11-18T16:27:07+00:00

You Can’t Unsee This Design Trend

Several months ago I was driving East on Carnegie Avenue, taking in the view — that is, the spectacle of billboards so densely packed within a mile stretch you barely notice the road itself. As a designer, I'm a unique audience for these kinds of advertisements because most of my attention is spent observing the visual and verbal technicalities of the design rather than buying into whatever's being sold.

You Can’t Unsee This Design Trend2025-11-18T16:27:17+00:00

Why Packaging Matters

There’s something about buying a product, seeing the packaging and opening it for the first time. It’s so… satisfying. You can’t beat good packaging. I’m on another one of my Shark Tank binges, and I find that I am easily for or against the product/brand based on the packaging and/or the physical displays that the product is showcased on.

Why Packaging Matters2025-11-18T16:27:35+00:00

Brands Have the Power (and Responsibility) to Create Change

As a marketer, I wonder, what more can we be doing? We have conversations about the history of racism in our own country. We value every life and try to be the flag carriers of kindness and compassion. All of this in hopes of supporting a future that is more diverse and inclusive.

Brands Have the Power (and Responsibility) to Create Change2025-11-18T16:28:01+00:00

9 Game-Changing Tips for Creating a Strong Design Portfolio

Originally published on AIGA Cleveland ___ When it comes to applying and interviewing for jobs, the way you present your work matters — a lot. You’ve worked incredibly hard to be where you are, and you know you have a lot to offer.

9 Game-Changing Tips for Creating a Strong Design Portfolio2025-11-18T16:28:44+00:00

Flexing Your Creative Muscle While Social Distancing

Whether you’re adjusting to working from home for the first time, balancing your kids all day or even keeping pets busy – this drastic change to our routine doesn’t mean we have to stop thinking creatively. This unprecedented upheaval has the potential to result in some of your best ideas.

Flexing Your Creative Muscle While Social Distancing2025-11-18T16:28:53+00:00

3 Typography Resources That Will Change Your Life

The world of typography can be overwhelming. Mastering the basics gets your foot in the door, but mastering the way you use that foundation is what can set you apart as a designer. With hundreds of thousands of typefaces in existence, it can be hard to know where to begin.

3 Typography Resources That Will Change Your Life2025-11-18T16:29:35+00:00

Super Storytelling: Google Reminds Us Technology Is Humancentric

During the Superbowl this past Sunday, amid all the commercials for chips, beer, pop, cars and household products – only one commercial stood out for excellence in storytelling. The ad is a reflection of the human experience – raw and touching – and a celebration of love.

Super Storytelling: Google Reminds Us Technology Is Humancentric2025-11-18T16:29:44+00:00
© Copyright 2026 Sweeney

Cleveland
440.333.0001

Wilmington
910.772.1688

Go to Top