In an era when our culture relies so much on technology for support, the ability for humanity to embrace and excel in creative thinking will become more important than ever. However, technology, all of it – smart devices in our homes, martech at work, virtual reality gaming – are all tools aimed to help us live easier, be more productive and have more fun. One thing tech can't replace?
‘Tis the season for hot cocoa, sweaters, and for many of us, two very specific colors. Red and green, the aesthetic workhorses of the Christmas season, appear on everything from cookies to coupons — so much so that the combination on its own has become somewhat synonymous with the holiday, and not much else.
Five years ago, I started my career at Sweeney. Two years before that I interviewed with the agency and did not land a gig. I’ve experienced so many doubts about my career from that initial interview to now, and some moments when I didn’t think I would make it to five years.
As we approach a new decade, our creative team is excited to see how graphic design will ebb and flow with new technologies, political climate, cultural shifts and generational preferences.
Work-life-balance is a myth. Sometimes the scale tips toward your home and family, and sometimes it will tip toward work and employees. Rarely do both sit side by side. I’ve accepted that’s not a negative thing. My top priorities right now are learning to be a better parent and learning to be a better creative director.
“Never use drop shadows.” If this sounds familiar, you’re probably a designer; if it doesn’t, take note. This rule of thumb can be confusing and misleading because there are occasional times that it seems more acceptable than others.
Our clients often say, “we definitely want more video.” We know, we know. Video is the preferred content for internet users basically everywhere, and that the need for it continues to rise (more than half of consumers want more video).
A logo walks into a bar. The bartender says to the bar-back, “what do you think?” The bar-back looks the logo up and down and says, “It’s nice, I like it.” The logo drops dead. If the word “like” was poison, I’d have passed away a thousand times over.
These days, it seems more and more difficult to not bring politics into things – including athletics, at the office, at home or on a date and of course – marketing. The big question is, should brands address topics such as immigration, gun violence, women’s rights, LGBTQ+ rights and climate change in their company values or better yet, take a stand and influence these topics in their advertising?
We’ve all seen it. The products packaged with messaging that claims what’s inside is natural, pure, eco - and free of this and that. Add a leaf or two, and a cool shade of green and you think you are picking up a product that is good for you, your home and your family.
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