Three years ago, Gasco – the gas industry’s leading supplier of precision calibration gas mixtures – tasked us (Sweeney) to rebrand its ecosmart™ product. Gasco is a niche player in the gas industry with a serious reputation for big ideas.

As we move on to the latter half of June, Sweeney remains consistently busy with tons of amazing work, especially within the creative department. Taking a quick breather, we are continuing our team highlights by sitting down with our newest member to creative, Olivia Hiles and getting to know a little more about what makes her awesome.

With the start of summer has come lots of new design work at Sweeney! We can’t wait to show you what we’ve been up to, but until then, we sat down with our Creative Director, Becca Wren, to discuss her role, interests, and what she sees next for Sweeney’s creative department.

How do you take over 30 years of experience, a collective group of passionate, stubborn, energetic minds and outstanding clients - and combine them into one cohesive creative portfolio? The creative portfolio is a collection of work showcasing individual or agency creativity, practical abilities and design-thinking.  A creative portfolio offers a holistic approach to presenting the most strategic creative by an individual or agency. It should be interconnected and all-encompassing.