RALEIGH, NC – June 1, 2017 – Sweeney, a leading full-service agency, announces the promotion of Morgan Lang to account supervisor. In her new position, Lang will manage the Enlighted account and core segments of the CORDURA® brand account, including tradeshow marketing, campaign implementation, publicity and media relations, social media and advertising.

The perfect tagline - the one that endures, engages and encourages - could be considered marketing nirvana. However, when you delve deep into the study of taglines there is discrepancy on its benefits. For some companies, the tagline becomes the core representation of the brand but for other just as successful companies, the tagline is nonexistent (just think about Google).

CLEVELAND, OH – May 25, 2017 – Sweeney, a leading full-service agency, announces the promotion of Rachel Dill to Account Executive and Digital Specialist. In her new position, Dill will continue to manage traditional marketing, advertising and public relations for multiple B2B and B2C clients while also increasing her involvement in leading the continued expansion of the agency’s digital services.

If you could have any superpower, what would it be? For some people, including myself, it would be the ability to fly. To get that bird’s eye view, that distinctive angle that so many photographers and filmmakers seek to find.

Curiously, a red bathing suit took the Internet by storm yesterday. California based clothing company Sunny Co Clothing put a promotion on Instagram stating that if users shared their photo and tagged them within 24-hours they would receive a code for the $65 bathing suit pictured – for FREE.

CLEVELAND — April 6, 2017 —Leading full-service agency Sweeney announces the addition of X-GLOO Creative Event Equipment, a brand of Skywalk GmbH & CO KG, to its portfolio of outdoor and event industry clients. X-GLOO, a leading global manufacturer of inflatable event tents has engaged Sweeney to support its expanded presence in North America and build brand awareness for its unique family of high quality event tent solutions.

I just spent two and a half minutes watching Pepsi's new ad featuring Kendall Jenner and I actually feel like I was violated. This is the most ridiculous excuse for a clever ad I have ever seen. This ain't Coke teaching the world to sing, this is Pepsi saying that millennials are just shallow, gullible, sensational idiots.

WILMINGTON, NC – March 30, 2017 – Leading full-service agency Sweeney announced today the hiring of Catherine Goergen as account supervisor. Goergen will manage digital and traditional account teams for multiple consumer and B2B clients. She most recently served as an account executive with MullenLowe in Winston-Salem on the Ulta, Hanes and CSX accounts.

For nearly a century, big fat consultancies have been pulling the wool over the eyes of corporate America... and organizations worldwide. Providing business analysis, financial advice, human resources planning, employee communications, customer service, blah, blah, blah.