Parent category for all new misc. topics that don’t fit into a service or industry + old content.

Global Consultancies: Pigs Gotta Eat Too.

For nearly a century, big fat consultancies have been pulling the wool over the eyes of corporate America... and organizations worldwide. Providing business analysis, financial advice, human resources planning, employee communications, customer service, blah, blah, blah.

Global Consultancies: Pigs Gotta Eat Too.2025-11-18T16:37:01+00:00

Sweeney’s Takeaways From Winter Outdoor Retailer Show

Last week, team members Rachel Kaylor, Karsu Nalbantoglu, Kelly Stephens and Blair Wheeler set out for Salt Lake City, Utah to attend the 2017 Winter OR Show. There, they had the opportunity to drive client trade show marketing initiatives including booth set-up and product merchandizing, videography and photography, event management, media meetings, advertising and influencer meetings, as well as walk the floor for market insights.

Sweeney’s Takeaways From Winter Outdoor Retailer Show2025-11-18T16:37:06+00:00

Sweeney Strengthens Creative Capability with Graphic Designer Hire

CLEVELAND, OH – Jan. 5, 2017 – Sweeney, a leading full-service agency, announces the addition of Courtney Klesta as graphic designer to the agency’s growing creative department. Klesta will report to the art director and be responsible for creating a wide range of visual concepts for traditional and digital platforms, including identity, advertising, literature, packaging, websites, social media content, booths and displays, and more.

Sweeney Strengthens Creative Capability with Graphic Designer Hire2025-11-18T16:37:07+00:00

Blair Wheeler: An Outdoor Social Media Influencer

 Blair Wheeler is our Outdoor Marketing Specialist and social media influencer. With more than 20K followers on Instagram, Blair has worked with brands like Hurley to make a huge difference in the outdoor space. Check out our interview with Blair to find out more!

Blair Wheeler: An Outdoor Social Media Influencer2025-11-18T16:37:10+00:00

Dallas Digital Summit Vlog

Last week, I attended Digital Summit in Dallas and had an exceptional learning experience. The conference covered all things digital, but I mainly focused on email marketing, SEO and social media sessions. This was my first conference and I learned how important it is to be a sponge.

Dallas Digital Summit Vlog2025-11-18T16:37:11+00:00

Sweeney Hires Wheeler as Outdoor Marketing Specialist

WILMINGTON, NC – December 8, 2016 – Sweeney, a leading full-service agency, announces the addition of Blair Wheeler, most recently Hurley’s global marketing manager, as the agency’s outdoor marketing specialist. Wheeler will support outdoor retail and consumer industry accounts in multiple areas from special events to media.

Sweeney Hires Wheeler as Outdoor Marketing Specialist2025-11-18T16:37:13+00:00
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