I am not sure what is worse, the fact that DDB thought it would be special to add an "R" to its name for one day to honor International Women's Day or the fact that Adweek thought it was worthy of covering.

  Grand openings are exciting news for communities and retailers alike. With decades of experience planning and executing retail grand openings, we embrace the opportunity to introduce a new location into a market. However, once the grand opening is complete, the work has just begun.

Feminism. The advocacy of women’s rights on the basis of the equality of the sexes. Millions of women around the world stood together on Saturday, January 21 for The Women’s March on Washington in order to support this one word and everything it represents.

Last week, team members Rachel Kaylor, Karsu Nalbantoglu, Kelly Stephens and Blair Wheeler set out for Salt Lake City, Utah to attend the 2017 Winter OR Show. There, they had the opportunity to drive client trade show marketing initiatives including booth set-up and product merchandizing, videography and photography, event management, media meetings, advertising and influencer meetings, as well as walk the floor for market insights.

CLEVELAND, OH – Jan. 5, 2017 – Sweeney, a leading full-service agency, announces the addition of Courtney Klesta as graphic designer to the agency’s growing creative department. Klesta will report to the art director and be responsible for creating a wide range of visual concepts for traditional and digital platforms, including identity, advertising, literature, packaging, websites, social media content, booths and displays, and more.

I have never been shy about my worship of heroes. From Jimmy Stewart to Maya Angelou to Steve Jobs to my dad, I love and admire focused, imaginative, passionate, hard-working, fun-loving people. And Howard Schultz has always been atop my list.

 Blair Wheeler is our Outdoor Marketing Specialist and social media influencer. With more than 20K followers on Instagram, Blair has worked with brands like Hurley to make a huge difference in the outdoor space. Check out our interview with Blair to find out more!

WILMINGTON, NC – December 8, 2016 – Sweeney, a leading full-service agency, announces the addition of Blair Wheeler, most recently Hurley’s global marketing manager, as the agency’s outdoor marketing specialist. Wheeler will support outdoor retail and consumer industry accounts in multiple areas from special events to media.

This post was written by InSites guest blogger, Meg Hadzinsky, a senior at Cleveland State University. I ascended the steps to Sweeney Marketing and Public Relations in Rocky River, Ohio to interview the firm’s founder and CEO Jim Sweeney, an industry thought leader who pleasantly surprised me with his humor and approach to life.