This post was written by InSites guest blogger, Meg Hadzinsky, a senior at Cleveland State University. I ascended the steps to Sweeney Marketing and Public Relations in Rocky River, Ohio to interview the firm’s founder and CEO Jim Sweeney, an industry thought leader who pleasantly surprised me with his humor and approach to life.

We are obsessed in America – and I believe rightfully so – with the idea of winning. And we love our champions. But we also love to dictate the terms of this relationship: how we should go about the process of winning and how we should act when we finally win.

CLEVELAND, OH – October 27, 2016 – Sweeney, a leading full-service agency, announces the addition of Theresa Wallenhorst as an assistant account executive. Wallenhorst is supporting traditional and digital marketing, advertising and public relations strategies for a range of consumer and business clients.

CLEVELAND, OH – October 27, 2016 – Sweeney, a leading full-service agency, has promoted Rebecca Wrenn to the position of art director. Wrenn has been managing the graphic design and art production department at Sweeney since January and will now direct the development of traditional and digital advertising, brand identity, collateral, photography and video.

WILMINGTON, NC – October 13, 2016 – Sweeney, a leading full-service agency, announces the addition of Karsu Nalbantoglu as a Videographer + Photographer, Account Coordinator. Nalbantoglu will support the agency’s storytelling, video production, animation and photography services. She will also be involved in content development for social media and digital marketing, and support creative concepting and storyboarding.

The employees.                              The clients.                                        The vendors. The friends, supporters and allies. The open-minded, optimistic visionaries. The ones who saw our potential... and believed. They're not your regular Joes. They ignore consensus and buck the trends. You can question them, doubt them, disagree with them, shun them or even applaud them.

WILMINGTON, NC – September 15, 2016 – Sweeney, a leading full-service agency, announces the promotion of Morgan Lang to senior account executive. In her new position, Lang will be responsible for managing the day-to-day marketing activities on the CORDURA® brand and Enlighted accounts, including tradeshow marketing, campaign implementation, publicity and media relations, social media and advertising.

Inboxes are constantly overfilled with clutter, so how do you break through? Start by asking yourself these five questions before hitting send: Is my preview text engaging? There is a strong correlation between a good subject line and high open rates, but preview text (the line of text following the subject line in an inbox) is just as important.

In the past few weeks, I've personally and professionally witnessed several instances of businesses canceling 2016 Olympic marketing expenditures specifically because the rules of the International Olympic Committee basically bar anyone from associating with the coveted name and image of the games.

Ron Popiel once warned us (but apparently not Amazon): "The problem with buttons is they always fall off." But we just never learn. And Amazon never gives up. They announced this week the release of an entirely new hoard of Dash Buttons.