We are still celebrating our Bulldog Media Relations award for our work with Jo-Ann Fabric and Craft Stores – and wanted to unveil a few of our campaign secrets. Last summer, Jo-Ann challenged us to develop and implement a strategy to secure local market TV news coverage in key locations where Jo-Ann had brick and mortar stores.

CLEVELAND, OH – June 2, 2016 – Sweeney, a leading full-service agency, announces the addition of Rachel Dill as an assistant account executive. Dill is supporting marketing, advertising and public relations strategies for a range of consumer and business clients. Dill joined Sweeney in May 2015 as a marketing intern.

While it doesn’t matter how you remember, just take the time to remember those who have sacrificed their freedom for yours, your family, your children and their children. The world is a better place because of these heroes. My husband, a United States Marine Corps infantry major, shared a few words about what Memorial Day means to him.

Born in Bodrum, Turkey, Karsu moved to the United States when she was three years old. She has always had a passion for film. As a young child, she would constantly be filming her surroundings with her family’s camcorder.

Courtney Klesta joins the ranks at Sweeney as a full-time graphic design intern. Courtney brings with her a versatile graphic design skill set from traditional and digital pieces to the unexpected from tattoo to car designs, and even being commissioned to design a tombstone.

If you want to really make an impact with your next marketing and public relations campaign, one of the first things you should do is put time and thought into quality messaging for your brand. Strong messaging, is an essential building block for campaigns and when repeated, has the potential to make a big impact on brand perception.

"What's in a name?" Juliet ponders. "that which we call a rose by any other names would smell as sweet." Tell that to Tesco, one of the world's largest retailers. According to its website, its core purpose is: Serving Britain's shoppers a little better, every day.

CLEVELAND, OH – March 22, 2016 – Sweeney, a leading full-service agency, names Kelly Stephens to the new position of business development director. The position was created to enhance sales generation capabilities – strategy development, campaign implementation and customer acquisition – for both the agency and its clients.

It’s that time of year again - the South by Southwest Interactive! Part music/film festival, part tradeshow, this conference has increasingly become the platform for not only the latest in technology, but the latest in marketing. Here are four need-to-know takeaways: The race for virtual reality.

Cue the brackets, loss of productivity, and lots and lots of basketball. March Madness is upon us, let the games begin. More importantly, let the marketing games begin. March Madness has turned March into one of the best months for marketing opportunities, especially when it comes to social media.