Here’s to the Special Ones.


The employees.                              The clients.                                        The vendors.

The friends, supporters and allies. The open-minded, optimistic visionaries.

The ones who saw our potential… and believed.

They’re not your regular Joes. They ignore consensus and buck the trends.

You can question them, doubt them, disagree with them, shun them or even applaud them. But you cannot ignore them. Because they made it all possible.

They toiled. They sweated. They imagined. They created. They inspired. They pushed us all forward.

They are special.

How else can you look at a crazy young kid with a crazy idea and see potential? Or listen to this kid babble about his future and know that he will achieve his dream? Or take a risk on an unknown outcome?

While some see them as people, we see them as special.

Because the people who are special enough to believe in and support a dream are the ones who make dreams come true.

Thank you associates and partners and clients and vendors and friends and families – past, present and future. Thank you all for 30 magical years of dream making.


Jim Sweeney


Jim is a veteran of the agency industry and the founder of Sweeney. He is uncommonly passionate about the idea of creating and implementing insanely great marketing campaigns that achieve insanely great results. He pioneered the full-service, full-circle agency model and continues to forge new ideas in an ever-changing industry. And he is accessible to everyone about anything, seemingly all the time, serving as a mentor to all agency personnel and clients.