CLEVELAND, OH – October 26, 2016 – Sweeney, a leading full-service agency, today announced the promotion of Theresa Wallenhorst to account executive. In her new position, Wallenhorst will support traditional and digital marketing, advertising and public relations strategies for several B2B and B2C clients.

Have you ever thought it would be cool to predict the future? Yeah, us too. Though we’re not going full crystal ball and tarot cards, we’ve got some pretty important insight into the future. No, we’re not going to tell you who you’re going to marry and how many kids you’ll have.

CLEVELAND, OH – September 21, 2017 – Sweeney, a leading full-service agency, today announced the promotion of Leah Evanovich to senior account executive – media specialist. In her new position, Evanovich will help manage core segments of key accounts, including CORDURA® brand, JOANN, and Gasco, while also directing the growth of the agency’s media department.

CLEVELAND, OH – Sept. 7, 2017 – Sweeney, a leading, full-service agency, announced today Alex Robinson has joined the creative team as a graphic designer. Robinson will support client and agency creative campaigns and projects from brainstorming, to concepting and design. Bringing a fresh perspective to the creative team, he will support a number of the agency’s consumer, business-to-business and industrial accounts, including Cleveland APL, CORDURA® brand, Tech Air, Enlighted and more.

This Fall is comin’ in hot. Taylor Swift debuted a new song and music video that’s breaking records (duh) and throwing shade at Kimye (double duh). The kids are back in school. And the Game of Thrones finale still has us picking our jaws up off the floor.

It’s no secret the popularity of video has been on the rise for several years now. People love the direct connection and engagement social media ‘stories’ and live streaming bring to the table. Brands, politicians, celebrities, editors and consumers are using social media ‘stories’ and live video feeds to reach more people at a much faster rate than traditional publicity.

Six months ago, I headed south (by southwest) to attend the Dallas Digital Summit. And more recently I headed to the Rockies (and our newest office) to attend the same series in Denver. I saw a couple familiar faces, but more importantly, I heard some new perspectives and ideas from other speakers and companies.

DENVER - June 28, 2017 - Sweeney, a leading full-service agency, has opened a Denver office to focus on regionally based clients and continue building its outdoor marketing practice. Denver is the firm's third full-service location in the U.S., and its fifth office overall.

Just last week the GoPro Mountain Games took over Vail, CO and man, it was hot, but it was a blast. I could tell you a lot about the event… but to keep this blog post focused on marketing, let’s head to Gear Town.