Parent category for all new misc. topics that don’t fit into a service or industry + old content.
Sweeney, a leading, full-service agency, is hiring a marketing manager to support agency marketing in its Cleveland headquarters or Wilmington, NC. Sweeney seeks an experienced marketing professional with an integrated marketing communications skillset – traditional and digital – who is self-driven, competitive and focused on delivering exceptional results.
Engagement on social media has always been important to digital marketers, but this year the bar will continue to rise as companies compete for love and attention from consumers. Forbes cited that Facebook is now being used by nearly one-third of the planet and that companies today are spending more ad dollars on social media than TV.
CLEVELAND, OH – January 4, 2018 – Sweeney, a leading full-service agency, has announced the addition of Meg Kruger to its digital marketing team as a digital specialist. Kruger will support a wide range of digital campaigns and projects for the agency’s consumer and B2B accounts including CORDURA® Brand, SDLA, Enlighted and GASCO.
Tuesday night we had the honor of attending PRSA's "Cleveland Rocks" Awards and taking home two awards for both local and national campaigns. Sweeney accepted the Gold award for its 2017 campaign work with CORDURA® brand, and the Bronze for its pro bono video campaign with the Cleveland Animal Protective League.
Recently I attended the Connect conference at the Cucalorus film festival in Wilmington, NC. It was a week filled with amazing films from filmmakers around the world put on by some of the most talented people in Wilmington. Cucalorus never disappoints with its daring films and outlandishly fun events, I enjoy attending every year.
Cucalorus Connect is a one-of-a-kind technology and innovation conference held in downtown Wilmington, North Carolina. I recently attended and listened in on two amazing sessions. The first was the keynote “Media in the Age of Digital Disruption”, led by Tom Haberstroh, NBA Analyst for ESPN and Will Brinson, Senior Writer for CBS Sports.
I recently attended Cucalorus Connect, a technology and innovation conference and one of the three main components of the Cucalorus Festival held in downtown Wilmington, North Carolina. One of the breakout sessions called “Hustle in Comfort: Building Amazing Teams” was led by Dory Weiss and Mike Bonner from nCino, the worldwide leader in cloud banking.
One of the most important things to us is knowing our clients' businesses like the back of our hand. Going beyond just reading product spec sheets, brand books and other onboarding documents. We take the time and make the effort to soak up everything we can to gain insights and apply them accordingly.
CMOs and their marketing staffs are under an increasing amount of pressure from the C-suite to perform at a higher level and add to the bottom line. At the same time, marketing budgets are on the decline. According to Gartner’s 2017/2018 CMO spend survey, marketing budgets have declined to 11.3% of the average company’s revenue from the 2016/2017 peak of 12.1%.
For a long time, many B2B companies ignored social media, thinking it was the exclusive domain of consumer businesses. In fact, we routinely had to show our B2B clients their target audiences were in fact engaging in social.
Cleveland
440.333.0001
Wilmington
910.772.1688
