Immersion Experiences Drive Deeper Knowledge of Our Accounts

One of the most important things to us is knowing our clients’ businesses like the back of our hand. Going beyond just reading product spec sheets, brand books and other onboarding documents. We take the time and make the effort to soak up everything we can to gain insights and apply them accordingly. We cannot provide effective services unless we also understand their businesses and the challenges they face.

So as part of this very important pillar of our business, we run immersion experiences on our own time to really dive-in and have one-on-one experiences with the products we are marketing. We get creative, we get goofy, we get analytical, we get competitive. Entire account teams get involved and share their experiences and findings. The more we know, the more effective we can be.

For one of our clients, CORDURA® fabric, we went through several immersion activities recently to get our minds thinking about 2018 planning and initiatives.

Example Immersion Activities

  • We sent the team out to explore stores across their cities – Cleveland, Columbus, Raleigh, Wilmington and Denver – that would carry products using CORDURA® fabrics. We challenged them to find these products to touch/feel/observe, to talk to retail associates about what they knew of the brand, to look at competitive ingredient brands and how they are marketing in-stores, and to observe what unique and different POP displays brands are using to communicate performance attributes of their products.

  • We durability tested the fabrics in unique ways – some funny, some practical, some really weird – and had the team share results in photo or video form. Here is one of our favorites…