Sweeney Sweeney

NOW HIRING: AGENCY MARKETING MANAGER 

Rachel Lowe

Sweeney, a leading, full-service agency, is hiring a marketing manager to support agency marketing in its Cleveland headquarters or Wilmington, NC. Sweeney seeks an experienced marketing professional with an integrated marketing communications skillset – traditional and digital – who is self-driven, competitive and focused on delivering exceptional results.

Job Requirements

  • Bachelor’s degree with 3-10 years of integrated, B2B marketing experience – strategic planning, public relations, advertising, direct marketing, digital, etc.
  • Ability to develop the agency marketing strategy and execute flawlessly
  • Strong writing – both traditional and digital – skill set
  • Experience working with creative services to execute design, video, podcasts, etc.
  • Ability to juggle multiple projects and marketing strategies, as well as quickly adjust priorities as needed
  • Experience hiring/managing agencies or agency experience a plus
  • Works well independently, willing to take risks and blaze new trails, has a positive attitude and is passionate about marketing

 

Job Responsibilities

  • Serve as the agency’s marketing manager to increase overall agency awareness and increase agency leads
  • Maintain the agency brand image across all channels
  • Develop the agency’s annual marketing plan prioritizing strategies based on the agency’s overall bandwidth and budget Manage and support day-to-day implementation of approved strategies (media relations/publicity, direct marketing, speaking opportunities, awards, case studies, social media, advertising, analytics, etc.)
  • Lead the development of a new agency website, including SEO, and continue to manage ongoing updates
  • Develop agency capabilities presentations – overall agency presentation, service presentations, vertical market presentations – and custom presentations as needed
  • Develop and execute marketing campaigns to support the agency’s business development director
  • Manage internal staff and vendors as needed to support approved marketing strategies
  • Track and assess results and adjust strategies as relevant
  • Keep agency executives updated on all activity and results

 

Send resumes to Jennifer Manocchio at Jennifer@sweeneypr.com.

Rachel Lowe

Digital Marketing Manager

Rachel is a young veteran in the marketing industry with expertise in both digital and traditional marketing. She currently leads the agency's digital services with experience supporting numerous brands, including Bruegger’s Bagels, The Container Store, JOANN Stores, Mr. Chicken, San Diego Lighting Association and more. Rachel holds certificates in HubSpot, Email Marketing, SEO/SEM, Google AdWords, Google Analytics, Sprout Social and Video Advertising. She is also a member of the PRSA Cleveland board of directors and is the VP of Communications on the executive committee. Most recently she received the PRSA Rising Star Award, recognizing and honoring an outstanding professional with seven or fewer years of experience. A proud graduate of The Ohio State University, she holds a bachelor’s in strategic communication, and minors in fashion and retail studies and professional writing. Rachel is also certified in Digital Marketing Strategies Data, Automation, AI & Analytics from Northwestern University's Kellogg School of Management Executive Education program.

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