When Elon Musk acquired Twitter in 2022 and rebranded it as X, he promised a new era for the platform. One that would champion free speech, innovation and a broader vision as the “everything app.” Fast forward to 2025, and the story is different: millions of users are leaving, journalists and media outlets are abandoning ship, and X’s cultural relevance is under threat. What happened?
Video marketing is transforming healthcare communications. Patients, caregivers, and healthcare professionals increasingly turn to video to learn, connect, and make decisions. Research shows that 72% of people prefer to learn about healthcare services and products through video. If your healthcare marketing strategy isn’t leveraging video yet, now is the time to start.
Soon, we’ll be able to browse the web within a ChatGPT-style assistant, bypassing traditional click-based search. Tasks like booking, forms and summarizing could be handled directly by AI. Open AI’s browser will challenge Google Chrome’s dominance, user-data control and advertising model.
City marketing has always walked a unique line. You're not just selling a product or a service; you're promoting a living, breathing place. One that people live in, invest in, visit, move to and share stories about. And that makes the job both more rewarding and more complex.
Every year brings new buzzwords. But 2025? It’s already showing signs of a different kind of shift, one that’s less about chasing trends and more about recalibrating how we show up, connect, and convert.
If the ground beneath your feet feels unstable and the wind beneath your wings seems to have died down, welcome to the new world. You know that old saying: When the going gets tough, the tough get going? I think that’s wrong, because if you are not already going, then you are all but gone.
Whether you are a government agency trying to get work done (efficiently and effectively… DOGE-style) or a private business attempting to engage with a government department, 2025 may be feeling like the year of the sloth. On virtually every level, it appears that little to nothing is moving forward.
No matter the distribution, storytelling remains the most powerful way to connect with your audience. Whether you're a brand or a business leader, storytelling isn't just a marketing tactic. It’s connecting people with emotion and, when done right, can be very effective.
Working in healthcare marketing means juggling a lot of moving parts from compliance to audience targeting to measuring success. Whether you’re a marketing manager, director or VP, some questions keep coming up again and again.
When your audience is a dozen procurement officers, 50 decision-makers across three states, or one specific department with a single buyer… you don’t need reach. You need precision. As someone who’s worked on B2G (business-to-government) campaigns, from state transportation departments to port authorities to niche tech buyers within federal agencies, I’ve learned that the smaller the list, the sharper your strategy has to be.
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