TL;DR: Sweeney is a full-service government marketing agency helping public agencies and B2G companies build trust, visibility, and results through branding, PR, digital campaigns, thought leadership and more. We sat down with Rachel Lowe, Senior Account Director and government marketing expert at Sweeney, to get her insights on what makes for successful public sector marketing and how agencies like ours support government-focused clients.

Some would have you believe that the biggest mistake companies make when targeting government contracts is underestimating how different – and difficult – government operations can be. They point to longer timelines, more decision-makers and special regulations that impede or complicate the purchasing process.

Just about the time you accept we are going to have to live with the Trump tariffs, he hits the pause button and makes a few deals. And just like that, we are in Whiplash Wonderland. Or some might say, Never-Never Land.