I’ve always loved the intersection of tech and storytelling—and if you’ve worked in marketing or PR for any company remotely connected to IoT (Internet of Things), you know how fast things are evolving. For those less familiar, IoT refers to the network of connected devices that communicate data—think smart home tech, industrial sensors, wearables, even connected cars.
Every now and then, I find myself missing the classroom. I’m someone who loves to learn—I’m constantly signing up for webinars, reading about new marketing trends, or diving into a good case study just for fun. (yes, really.) Recently, I found myself thinking about one of my favorite college courses at Ohio State: Crisis Communications.
While there is no official, disaggregated figure for the number of government contracting officers who have retired, quit, or been fired in 2025, the available evidence shows that contracting officers are among the many federal employees (between 250,000 - 300,000) affected by sweeping workforce reductions, hiring freezes and early retirement programs.
For all the worrying, and there is a lot of it, there is no real assurance that the federal government will – in the end – reduce overall spending. In fact, if the past is an indicator of the future, it will likely increase spending. Spending Trends: A Look Back During President Trump’s first swing at the fences (2017-2021), government spending increased significantly.
The quick-service restaurant (QSR) industry moves fast—faster than the drive-thru at lunch rush. Consumer habits shift, technology evolves, and brands that don’t adapt risk getting left behind. Whether you’re running a local burger joint or a national QSR chain, understanding today’s biggest trends and marketing strategies is key to staying ahead.
Whether you’re marketing to government contractors, businesses or consumers, your online presence matters now more than ever. In fairness, the argument seems almost counterintuitive. At a time when search is being splayed and splintered and the 800-pound gorilla (aka Google) is losing weight, if not influence, how is it possible that an organic and optimized online presence is more important? That’s a great question (thank you).
When evaluating PR success, impressions often take the spotlight. But let’s be honest—high numbers don’t always mean real impact or reaching the right target audience. It’s time to rethink how we measure PR’s true value.
I get it. It is so easy to get caught up in the news of the day, the push and pull at work, the demands of family life, the struggle to make ends meet, just trying to stay healthy. Livin’ ain’t easy.
My dad, Dennis Senior, and my oldest brother, Dennis Junior, were both proud members of the Cleveland Police Department. Meanwhile, my mom, Marge, and my youngest brother, Shawn, were both managers of multiple Cleveland recreation centers. The value they all brought to their jobs and the communities they served was immeasurable.
I will do my best NOT to spoil any aspect of the movie, which I highly recommend. It is a classic “buddy” movie, but in this case, the buddies are cousins—kind of like businesses doing work with government contractors.
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