Why Some Lighting Brands Struggle to Stand Out (and How to Fix It)
If you’ve looked at three or four lighting company websites [...]
LinkedIn Training Is a Game-Changer for Thought Leaders
LinkedIn has come a long way from being just a [...]
If You Think Government Employees are Not Active on Social… Think Again.
We hear a lot from the private sector that marketing [...]
Reputation Rx: How to Build (and Protect) Trust in a Post-Review World
What do your patients know about your brand before they even visit your website? Chances are, they’ve already read a Google review, skimmed a Reddit thread, or asked ChatGPT what people are saying about your hospital or brand. They might have seen an Instagram reel, a local news segment, or even a TikTok explainer about your specialty clinic before you’ve had a chance to shape that narrative.
House of Hogwarts x Krispy Kreme = Marketing Magic
“You might belong in Gryffindor, where dwell the brave at heart…” The House of Hogwarts x Krispy Kreme collection is a nostalgic back-to-school (or “back to Hogwarts”) campaign – and its marketing magic. Available between August 18 and September 14, this limited-time offer appeals to many age groups: millennials rereading the Harry Potter books with their kids, nostalgic fans, lovers of doughnuts, and, of course, kids currently reading the timeless series.
Small Voices, Big Impact: Why Micro-Influencers Are Winning in 2025
When you think of influencer marketing you might picture celebrities pushing skincare or pro athletes showing off their favorite sneakers. But here’s the twist: in 2025 it’s the “small voices” who are making the biggest impact. Micro- and nano-influencers (usually defined as creators with between 1,000 and 50,000 followers) are leading the charge.
The Three Rs of Influencer Marketing
Influencer marketing isn’t a buzzword anymore. It’s a business strategy. But as many brands scramble to partner with anyone holding a ring light and a discount code, they miss the forest going straight for the follower count. Successful influencer marketing doesn’t always hinge on who’s trending.
How I (a Millennial) Got Influenced to Try Press-on Nails
As a proud 31-year-old Millennial who stays off social media for most of the day, I am shocked (and sort of dismayed) to say that I have been influenced by many things over the years, but most recently: press-on nails.
AI is a Lot of Things, But Intelligent is Not One of Them.
After listening to the highlights of Mo Gawdat on Spotify’s Diary of a CEO (which Gawdat never was), I wondered if I was being punked. Kind of like getting an Instagram update that the Cleveland Browns had signed Colin Kaepernick as their sixth (or seventh?) QB this year.
ATTENTION GOVERNMENT CONTRACT BIDDERS: The Federal Government is Actually Spending More in 2025 Than It Did Last Year
According to USAspending.gov, Federal spending for all budget functions is higher January through June 2025 ($7.5 trillion) than during the same period in 2024 ($7.0 trillion). Sure, it is only a difference of $500 billion, or $2.76 billion per day (based on 181 days), but that kind of counts as more spending.
