This weekend I finished the book ‘Hatching Twitter: A True Story of Money, Power, Friendship, and Betrayal’ by Nick Bilton. Written in 2014, the book goes into the story of how the social media giant Twitter, was born. While some books written about businesses can be rather dry, this book was written in a novel style and featured a few photos, email text and plenty of behind the scenes drama, not to mention a little peek into Silicon Valley.
If you’re anything like us, sometimes you find that conference calls with coworkers can turn into therapy sessions. And it’s not because you want them to, but the stressors of life have a way of creeping up on us.
Ask me to be uber imaginative and picture Jean Luc Picard meeting Luke Skywalker. I would immediately engage with force. As a diehard fan of both Star Wars and Star Trek, I love the idea of pairing Mark Hamill with Patrick Stewart.
Several months ago I was driving East on Carnegie Avenue, taking in the view — that is, the spectacle of billboards so densely packed within a mile stretch you barely notice the road itself. As a designer, I'm a unique audience for these kinds of advertisements because most of my attention is spent observing the visual and verbal technicalities of the design rather than buying into whatever's being sold.
I have worked on the agency side my entire career. I’ve had the opportunity to work with many companies, in many industries and work alongside many different personalities. I’ve worked on short-term projects and managed clients who prefer to have an agency of record relationship.
With back-to-school season in full-swing, families are navigating even more uncertainties brought on by the COVID-19 pandemic. Whether kids are returning to school in-person, at their computers or a hybrid of both, back-to-school season looks very different from years past.
Right before I waved goodbye to 2019, I checked the 2020 calendar and was excited to see that in 2020 a lot of holidays would fall on weekends. For example, Halloween is on a Saturday and Christmas is on a Friday…but then COVID-19 hit. Very quickly into the year, how we celebrate holidays changed.
Originally, I wanted to write a blog about brands that build hype and do it well. But then I thought to myself how it’s much more interesting to ponder the brands that have so much power and brand equity that they don’t even have to build hype.
Here’s a “symptom” of COVID-19 that you might not have thought of, but I bet you can relate to: Zoom fatigue. For some, the exhaustion sets in after hours of being “on” during video calls. Others feel drained just seeing yet another Zoom, Teams, Skype or Webex invite land on their calendar.
The dominant global conversation for the better part of six months had been focused either directly or indirectly on one topic: The global pandemic that is coronavirus. Whether talking about the economy, the presidential election, the stock market, international affairs, the weather, education, social injustice, fashion… everything, without exception is frame-worked in COVID-19.
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