Parent category for all new misc. topics that don’t fit into a service or industry + old content.
For seasoned marketing professionals, knowing and understanding your customers and prospects feels more like marketing 101. Having worked with many corporations throughout the years, I’ve observed marketing and communications staff tend to have a high-level understanding of who their customers are, and some have a better understanding than others.
As a marketer, I wonder, what more can we be doing? We have conversations about the history of racism in our own country. We value every life and try to be the flag carriers of kindness and compassion. All of this in hopes of supporting a future that is more diverse and inclusive.
A high priority among marketing professionals is recognizing target audiences both within and outside of your organization. Internal audiences can be identified as employees, teammates and any other internal roles that are critical to your company. This audience serves an important role and should be top of mind in each of your organization’s communication plans.
As our integrated marketing specialist Jennifer Mabes wraps up the end of her first year in the professional world, we checked-in to see how it’s going. When this go-getter is not planning her upcoming wedding or playing fetch with her cats, she is hard at work supporting all aspects of the agency.
As our integrated marketing specialist Jennifer Mabes wraps up the end of her [...]
Nearly 35 years ago I founded Sweeney. Based on everything I had learned and experienced since graduating from college, I envisioned creating a great agency with exceptional talent that would develop highly strategic and creative plans, execute great campaigns and deliver impactful results.
COVID-19 flipped our world upside down. Everything changed at home and at work, which for many of us became one and the same. Sales and marketing teams that relied heavily on in-person meetings and events now rely on computer screens.
Our digital marketing leader, Rachel Dill, celebrated her fifth anniversary here at Sweeney this week! We figured what better time to chat with her and reflect on her professional experiences? From digital marketing to Rachel’s own personal brand, we covered what makes this “Rising Star” tick, her favorite parts about the industry and one of her proudest moments as a professional.
One year ago, I was back at my alma mater, John Carroll University, as a guest teacher for an integrated communications course. I formed some of my most cherished relationships during my college years, so the chance to go back and help current students is both a duty and an immense privilege.
There's a lot of talk about agile marketing these days – the ability to use data and teams in real time to run sprints, test concepts and measure impacts. It's a very cool strategy. And it's gaining acceptance among marketing executives seeking to take maximum advantage of an increasingly digitized world.
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