CLEVELAND, OH – June 2, 2016 – Sweeney, a leading full-service agency, announces the addition of Rachel Dill as an assistant account executive. Dill is supporting marketing, advertising and public relations strategies for a range of consumer and business clients. Dill joined Sweeney in May 2015 as a marketing intern.

Born in Bodrum, Turkey, Karsu moved to the United States when she was three years old. She has always had a passion for film. As a young child, she would constantly be filming her surroundings with her family’s camcorder.

If you want to really make an impact with your next marketing and public relations campaign, one of the first things you should do is put time and thought into quality messaging for your brand. Strong messaging, is an essential building block for campaigns and when repeated, has the potential to make a big impact on brand perception.

It’s that time of year again - the South by Southwest Interactive! Part music/film festival, part tradeshow, this conference has increasingly become the platform for not only the latest in technology, but the latest in marketing. Here are four need-to-know takeaways: The race for virtual reality.

Almost anyone who has been an avid Facebook user within the past few years has heard at least one of their friends express the need for a “dislike” button.

Chances are if you have never worked in Marketing/PR or on the media side before, it’s not easy to understand how much time, energy and thought goes into getting media coverage. It’s almost as though getting great coverage is like magic.

When securing media coverage, there are a variety of ways to go about getting the perfect coverage. Here are four considerations to keep in mind next time you are working with media to create great editorial opportunities. Seize the opportunity.

In an era of decreasing attention spans, it is important to capture a video viewer’s attention before they simply flick their thumb and scroll past your post. Social videos can be an extremely effective tactic for brands that want to produce low-cost, high- traffic ads for their products or services.

For many corporations the whole year culminates with a large holiday marketing and media relations campaign. The end of the year is the perfect time to sit back and reflect on the hard work and success that was put into holiday campaigns that took countless hours to accomplish.

I’m kicking it off at Day 2 of Internet Summit 2015, proudly repping Sweeney amongst the thousands of digital marketing professionals who have gathered to learn the latest and greatest in marketing, user experience and design, search, content, mobile and more.