Last week, team members Rachel Kaylor, Karsu Nalbantoglu, Kelly Stephens and Blair Wheeler set out for Salt Lake City, Utah to attend the 2017 Winter OR Show. There, they had the opportunity to drive client trade show marketing initiatives including booth set-up and product merchandizing, videography and photography, event management, media meetings, advertising and influencer meetings, as well as walk the floor for market insights.

CLEVELAND, OH – Jan. 5, 2017 – Sweeney, a leading full-service agency, announces the addition of Courtney Klesta as graphic designer to the agency’s growing creative department. Klesta will report to the art director and be responsible for creating a wide range of visual concepts for traditional and digital platforms, including identity, advertising, literature, packaging, websites, social media content, booths and displays, and more.

 Blair Wheeler is our Outdoor Marketing Specialist and social media influencer. With more than 20K followers on Instagram, Blair has worked with brands like Hurley to make a huge difference in the outdoor space. Check out our interview with Blair to find out more!

WILMINGTON, NC – December 8, 2016 – Sweeney, a leading full-service agency, announces the addition of Blair Wheeler, most recently Hurley’s global marketing manager, as the agency’s outdoor marketing specialist. Wheeler will support outdoor retail and consumer industry accounts in multiple areas from special events to media.

This post was written by InSites guest blogger, Meg Hadzinsky, a senior at Cleveland State University. I ascended the steps to Sweeney Marketing and Public Relations in Rocky River, Ohio to interview the firm’s founder and CEO Jim Sweeney, an industry thought leader who pleasantly surprised me with his humor and approach to life.

CLEVELAND, OH – October 27, 2016 – Sweeney, a leading full-service agency, announces the addition of Theresa Wallenhorst as an assistant account executive. Wallenhorst is supporting traditional and digital marketing, advertising and public relations strategies for a range of consumer and business clients.

CLEVELAND, OH – October 27, 2016 – Sweeney, a leading full-service agency, has promoted Rebecca Wrenn to the position of art director. Wrenn has been managing the graphic design and art production department at Sweeney since January and will now direct the development of traditional and digital advertising, brand identity, collateral, photography and video.

WILMINGTON, NC – October 13, 2016 – Sweeney, a leading full-service agency, announces the addition of Karsu Nalbantoglu as a Videographer + Photographer, Account Coordinator. Nalbantoglu will support the agency’s storytelling, video production, animation and photography services. She will also be involved in content development for social media and digital marketing, and support creative concepting and storyboarding.

We are still celebrating our Bulldog Media Relations award for our work with Jo-Ann Fabric and Craft Stores – and wanted to unveil a few of our campaign secrets. Last summer, Jo-Ann challenged us to develop and implement a strategy to secure local market TV news coverage in key locations where Jo-Ann had brick and mortar stores.