We're at GreenBiz's VERGE 2015 this week, where there have been some great conversations about accelerating sustainability solutions in an interconnected world. From smart cities , to next-gen buildings, connected transportation and food and ag tech, the debates and discussions between companies, organizations and people leading the charge and innovation in our built environment, have been thought-provoking and exciting.

Managing Instagram can be a challenge for marketers – the platform has limited desktop tools and doesn’t allow its API to be accessed by third party platforms. This prevents scheduling posts ahead of time and makes managing engagement a little tricky.

As a former television news producer I can say that there is a very fine line between public relations professionals being persistent and being annoying. Plus, let’s face it, as PR professionals it doesn’t exactly make your day when you make media follow up calls that irritate a media contact to the point that they say you’re annoying!

I was recently asked by a marketing executive how it feels to work in a marketing and public relations agency where you do not need to defend your job and work everyday. To put this in perspective, we were discussing the need in corporate marketing to always justify and quantify your importance.

I've attended Outdoor Retailer just about every 6 months for going on 5 years now. So I'm no stranger to the big product demonstrations, the volumes of beer-thirty parties and other booth traffic-driving strategies.  But sometimes, it's the little things that catch the eye...

  With so much buzz about maximizing the ROI for marketing and public relations, it’s no wonder a top question of clients is how do we show the measurable results of our work. To effectively present your successful results, here are a few tips: Determine the type of results you are seeking before you get started.

I was fortunate enough to attend the GoPro Mountain Games last week in Vail Village. For those who didn't attend, it is definitely something you should try and do at least once in your lifetime! Between the events, concerts and vendors.

Too often we see clients jumping right into tactics. Let’s create a video. Let’s send out a news release. Let’s create an Instagram page. Spending time strategizing provides a chance to document the situation, document your goals/expectations, document the target audiences and more.

After you cut through the clutter to get noticed and secure deskside media meetings, the first reaction is often, now what? Don’t worry, you are about one-third of the way to a having a successful deskside media experience. The next step is to coordinate the meetings.