We know trade shows can be an expensive operation. Between the booth space, travel and manning the booth with the right amount of experts and sales people, having an efficient and effective trade show marketing strategy is important to deliver the best ROI.

We've worked in the lighting industry for the past 7 years, so LIGHTFAIR International (LFI) is a trade show we frequent. It's always fun to see how companies continue to make the show more entertaining for trade show attendees. After working media appointments at our client's booth, we had a little time to walk around the show floor and see how other exhibitors were promoting their products and brands.

The ever-changing media industry has made deskside meetings more and more difficult to secure. But in-person meetings can be invaluable. Sweeney recently conducted deskside meetings in New York City with more than a dozen editors and editorial assistants at key consumer publications, including: Real Simple, Good Housekeeping and This Old House.

College students have heard time and time again that real-world experience is invaluable, especially in the public relations and marketing fields. And it’s true, so once you finally land an internship (congratulations!) then what? Here’s one intern’s advice on what you can do to make the most of your next internship.

CLEVELAND – April 28, 2015 – Sweeney, a leading full-service marketing and public relations agency, has launched a redesigned website and e-newsletter. The enhanced digital platforms include easier navigation, better access to information and enhanced engagement capabilities for clients, prospects, media, vendors and prospective employees.

When you go camping, it is typical to bring the same equipment and to “set up camp” in a way that looks pretty similar no matter where you go camping. Each camping trip is different but has the same fundamental similarities.

Today, Pew Research Center published its findings on U.S. teen's use of social media (ages 13-17) based on a survey that was conducted beginning Fall 2014 and ending just this past month.

One of the first questions we typically always ask our clients is: who is your target audience? If you are not sure who your company’s target audience is, rest assured, you’re not alone! That’s one of the best parts about incorporating strategy into marketing and public relations campaigns – you have the chance to really understand what you should be doing and why you should be doing it.

It’s easy to assume your brand message is exactly what consumers want to know during a pitch. But that’s not always the case! A window salesperson came to my house yesterday to sell me what he referred to as the best premium windows on the market.