Yesterday, we read this NY Times article - Biggest Advertisers Are Sending Their Dollars to Digital - and it sparked some debate in the office. I highly respect the NY Times and its journalistic standards, but this article wreaks of inconsistencies and lack of clarity - and I'm not sure that's to fault the writer.

Your tweets just got a little louder. Earlier this month, Twitter announced a partnership with Google, granting the search engine giant full access to user’s tweets. Starting in June 2015, tweets will appear in Google search results real-time. With an average of 6,000 tweets posted per second, Google will have access to an enormous amount of data.

Have you ever wondered why some people constantly post personal information on social media while others are very careful about the type of information they post? Being a naturally curious person, I was compelled to learn why some individuals are cautious while some are not even concerned about privacy on social networking sites.

If you're in the fitness industry – or any industry for that matter – you know the impact that technology continues to have on literally everything. From a product perspective – how they are designed and developed to how they're used... even to how they are marketed.

Sweeney Expands Staff and Names Wrenn Account Executive CLEVELAND – December 11, 2014 – Sweeney, a leading full-service marketing and public relations agency, recently hired Rebecca Wrenn as an account executive in the company’s Cleveland headquarters. Wrenn will play a key role in providing traditional, digital and social marketing and public relations strategies and tactics to the agency’s leading consumer accounts.

With more than 1.35 billion users on Facebook globally, it’s no wonder marketers have used Facebook as an influential way to reach consumers. In the past, a significant number of a brand’s Facebook fans would consistently (and constantly) receive content without the company shelling out a dime for the service.

Sweeney Promotes Kwolek to Account Supervisor CLEVELAND – December 11, 2014 – Sweeney, a leading full-service marketing and public relations firm, announces the promotion of Elizabeth Kwolek to account supervisor. In her new position, Kwolek will manage core segments of the agency’s leading consumer and business accounts, including Jo-Ann Fabric and Craft Stores, Kent State University and Mr.

This past week I had the privilege of speaking with UNCW students on a panel of local media contacts and other public relations professionals - and boy did we have a packed house!! The panel session - Media Relations: It's Complicated - aimed to encourage discussion about the relationship between media and public relations professionals, which is often depicted as negative.

As a marketing agency that works in the building space, we have attended a number of Greenbuild tradeshows – but none that have had the hype and vigor of this year’s set in The Big Easy. While selecting New Orleans as the venue at the end of hurricane season might have been a little nerve wracking for HanleyWood, it has proven to be a fun show experience.

I'm a sucker for the outdoors. Photos of any beach, mountain, forest, trail, whatever, always make me want to double-double tap on Instagram (really, they should allow you to double-like something for extra emphasis...). I was scrolling through my Instagram feed the other day - through all the food, puppies, coffee concoctions, etc.