Taking digital to the next level is a key priority for Digital Marketing Manager Rachel Dill and Digital Marketing Specialist Meg Kruger. “For us, helping Sweeney clients to deliver an exceptional customer experience through digital marketing strategies at exceptional value is the biggest opportunity and challenge in 2018,” says Dill.
And services like Sprout Social – an exceptional social media engagement, publishing, analytics, listening and reporting solution – are key to our success. Effective January 1, Sweeney is an official Sprout Social Agency Partner. “As a support to our strategic planning and implementation, Sprout Social’s software is invaluable. It is extremely easy to use and the UX design is ideal. From our perspective, all of its capabilities – analytics, brand monitoring, follower management – are all beneficial and useful,” says Dill.
The software includes scheduling capabilities, listening tools, access to analytical reports and task manager tools. By using the platform to schedule and manage content, the agency’s digital team will ensure our clients lead the conversations surrounding various brand discussions and provide insight on new strategies by using data collected through the Sprout Social analytical reports created. Digital marketing strategies and best practices (check out our latest digital trends blog) are constantly evolving and the digital team is excited to continue expanding its knowledge by adding technology certifications. Sprout Social is just one of the many digital certifications the Sweeney team boasts.
If you’re looking to enhance your social media efforts in 2018, reach out and say hello to our sprout social certified digital team.